Top Marketing Strategies for WOOOBA

WOOOBA User Persona

Name:

Mark Johnson

Age :

25

Gender :

Male

Occupation :

Marketing Specialist

Industry :

Marketing and Advertising

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

• Find consistent pickup basketball games near his work or home to play regularly during the week
• Improve his basketball skills by playing against skilled opponents and learning from others
• Connect with new people who share his passion for basketball and build friendships through the sport

Frustrations

• Difficulty finding available games and players on short notice due to scattered information and last-minute cancellations
• Dealing with unevenly matched teams and players, which impacts the enjoyment and competitiveness of the game
• Lack of a centralized platform to connect with other players, discover new courts, and organize games efficiently

Name:

Emily Chen

Age :

28

Gender :

Female

Occupation :

Software Engineer

Industry :

Technology

Education :

Master's Degree, Computer Science

Preferred platforms

GOALS

• Discover nearby basketball courts and communities to join and play regularly
• Maintain a healthy and active lifestyle by incorporating regular basketball games into her routine
• Meet new people with similar interests outside of work and expand her social circle

Frustrations

• Limited information available about women's pickup basketball games and communities
• Having to rely on word of mouth or searching through multiple platforms to find games
• Safety concerns when playing at unfamiliar courts or with unknown players

Name:

Chris Davis

Age :

32

Gender :

Male

Occupation :

Accountant

Industry :

Finance

Education :

Bachelor's Degree, Accounting

Preferred platforms

GOALS

• Relive his college basketball days and find a competitive yet fun outlet for his love of the game
• Stay physically active and relieve stress after long workdays
• Network with other professionals who share his interest in basketball and potentially build connections outside of work

Frustrations

• Juggling a busy work schedule and family commitments makes it challenging to find time for regular games
• Limited availability of games geared towards older or more experienced players
• Difficulty organizing games and coordinating schedules with other players due to conflicting priorities

WOOOBA Geographic and Demographic Insights

Geographic Insights: WOOOBA sees the majority of its user base in North America, particularly the US, with emerging markets in Southeast Asia and Oceania.

Demographic Insights: WOOOBA's user base is predominantly male, aged between 25-34, reflecting the app's focus on recreational athletes in their prime.

WOOOBA Socio-economic Profile

Household and Income Insights: WOOOBA users typically come from households of 2-4 people with medium income levels, aligning with young professionals or those with disposable income.

Educational and Employment Insights: Most WOOOBA users are employed full-time and have some level of college or university education, reflecting a tech-savvy and engaged user base.

WOOOBA Behavioral Insights

Interest-Based Insights: WOOOBA users show a keen interest in sports, technology, and fitness, aligning with the app's focus on connecting individuals through basketball.

Technology and Social Media Usage: WOOOBA users favor mobile platforms, specifically Android and iOS, with a strong social media presence on Instagram, YouTube, and TikTok.

WOOOBA Top Competitors