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The White House Target Audience

User Segments

Age: 58

Gender: Male

Occupation: Farm Owner

Education: High School

Age: 49

Gender: Female

Occupation: Small Business Owner

Education: Associate Degree

Age: 67

Gender: Male

Occupation: Retired Veteran

Education: High School

Frank Peterson

Frank Peterson

Age: 58
Gender: Male
Occupation: Farm Owner
Education: High School
Industry: Agriculture
Channels: FacebookYouTubeX

Goals

  • Ensuring the long-term viability and profitability of his family farm for future generations
  • Staying informed about government policies and subsidies that directly impact agricultural operations
  • Maintaining a strong sense of community and traditional values within his rural town.

Pain Points

  • Dealing with unpredictable weather patterns and their impact on crop yields and livestock
  • Navigating complex government regulations and paperwork for permits and assistance programs
  • Finding reliable and affordable labor for his farm, especially during peak seasons.

The White House Geographic Distribution

The White House website's primary audience is overwhelmingly domestic, with a very small international presence, mainly from allied nations.

Top Countries

United States flag

United States

97.5%
Canada flag

Canada

0.5%
United Kingdom flag

United Kingdom

0.3%
Mexico flag

Mexico

0.2%
Australia flag

Australia

0.1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users are generally from medium to high-income households, often with 2-4 members, aligning with civically engaged citizens.

Employment Status

Income Distribution

Education Level

The White House Behavior Analysis

Behavior Profile

national news
patriotism
civic engagement
information seeking
policy understanding
historical preservation
government actions
transparency
direct engagement
social media usage
newsletter subscriptions
text updates
website browsing
trust in institutions
critical evaluation
online communication
desktop usage
Facebook
Twitter
YouTube

Device Breakdown

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