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Select a competitor
Amazon
Target
Top Marketing Channels
Amazon
- Online Advertising
- Examples: Google Ads, Amazon DSP, Social Media Ads
- Campaigns: Prime Day promotions, Holiday gift guides, Alexa device launches
- Content Marketing
- Examples: Product reviews, Blog posts on Amazon.com, How-to guides
- Campaigns: Prime Video originals promotion, Kindle book recommendations, AWS case studies
- Email Marketing
- Examples: Promotional emails, Order confirmations, Personalized recommendations
- Campaigns: New product alerts, Lightning Deals, Abandoned cart reminders
Top Sales Channels
- E-commerce Platform
- Amazon.com, Amazon Mobile App, Alexa Voice Shopping
- Prime Free One-Day Delivery, Subscribe & Save, Deal of the Day
- Subscription Services
- Amazon Prime, Amazon Music Unlimited, Kindle Unlimited
- Prime membership drive, Free trial offers, Exclusive member discounts
- Physical Stores
- Amazon Go, Amazon Fresh, Whole Foods Market
- In-store promotions, Curbside pickup offers, Local delivery deals
Walmart SWOT Analysis
Strengths
Dominant e-commerce market share
strong logistics and fulfillment network
diversified business portfolio (AWS
Prime Video).
Weaknesses
Reliance on third-party sellers
increasing scrutiny over market dominance and anti-competitive practices
potential for product counterfeiting.
Opportunities
Expansion into new international markets
further development of AI and voice commerce
growth in cloud computing (AWS).
Threats
Increased regulatory oversight
rising shipping costs
intense competition from other e-commerce and retail giants.
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