Top Marketing Strategies for Walmart Inc.

Walmart Inc. User Persona

Name:

Sarah Thompson

Age :

32

Gender :

Female

Occupation :

Teacher

Industry :

Education

Education :

Bachelor's Degree, Education

Preferred platforms

GOALS

• Effectively manage her family budget to ensure she can afford necessities, extracurricular activities for her children, and some discretionary spending
• Find quality products at the lowest prices to maximize her budget and get the most value for her money
• Make shopping trips as quick and convenient as possible, as she juggles her job and family responsibilities

Frustrations

• Dealing with long checkout lines and crowded stores during peak hours, especially when she's short on time
• Finding desired items out of stock, forcing her to visit multiple stores or compromise on her needs
• Comparing prices across different retailers to ensure she's getting the best deals takes up valuable time

Name:

David Miller

Age :

45

Gender :

Male

Occupation :

Construction Worker

Industry :

Construction

Education :

High School Diploma

Preferred platforms

GOALS

• Save money on everyday purchases to support his family and put aside savings for his children's education
• Find durable, high-quality tools and workwear that can withstand the demands of his job
• Easily access product information and reviews to make informed purchasing decisions without spending too much time researching

Frustrations

• Wasting time driving to different stores to find specific items or compare prices
• Dealing with poor customer service or difficulty returning faulty products
• Struggling to find information about product specifications and warranties, especially online

Name:

Maria Garcia

Age :

23

Gender :

Female

Occupation :

College Student

Industry :

Retail (Part-time)

Education :

Some College

Preferred platforms

GOALS

• Find affordable and trendy clothing and home decor items to express her personal style on a limited budget
• Discover new products and trends through engaging social media content and influencer recommendations
• Shop conveniently online or through mobile apps, fitting purchases into her busy schedule between classes and work

Frustrations

• Waiting for online orders to arrive, especially when she needs an item quickly
• Feeling overwhelmed by the vast selection of products and struggling to make decisions
• Encountering shipping fees or minimum purchase requirements when shopping online, impacting her already tight budget

Walmart Inc. Geographic and Demographic Insights

Geographic Insights: Walmart's largest market is the United States, followed by Mexico and Canada. The company also has a presence in Europe and Asia.

Demographic Insights: Walmart appeals to a wide age range, with a slightly higher preference among females. They attract a significant portion of users in the 18-34 age group.

Walmart Inc. Socio-economic Profile

Household and Income Insights: Walmart's target audience primarily consists of middle-income households with 2-4 members. However, they also attract a significant portion of low-income households.

Educational and Employment Insights: The majority of Walmart's target users have completed up to University or College level education and are employed full-time.

Walmart Inc. Behavioral Insights

Interest-Based Insights: Walmart customers are interested in saving money, family activities, home improvement, cooking, DIY projects, gardening, and personal finance.

Technology and Social Media Usage: Walmart users are active on Facebook, YouTube, and Instagram. They use a mix of Android, Desktop, and iOS devices.

Walmart Inc. Top Competitors