Wallow.tv : Market and Competitor Analysis

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Wallow.tv offers a digital signage solution that helps businesses get more online reviews, manage content, and engage customers. Their system involves a set-top box connected to a display and a SaaS platform for content management and review aggregation from platforms like Google, Yelp, TripAdvisor, and Trustpilot. Wallow.tv emphasizes ease of use, mobile management, and a 7-day free trial to attract customers.

Company : Wallow.tv

Industry : Digital SignageReputation ManagementCustomer Engagement

Major Markets

United States

Canada

United Kingdom

Key Competitors

ScreenCloud

Yext

Spectrio

Wallow.tv Key Value propositions

Review Management

Digital Signage

Customer Engagement

Content Management

Wallow.tv Latest news

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Sep 23, 2023 ... Climate news is often depressing. But as a behavioural scientist, I know I can't wallow.

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Jan 8, 2023 ... ... top places to Apres Ski after a day up Big Cottonwood. Check ... The latest news and reviews of the Hog Wallow. LATEST POSTS. Ninkasi ...

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Aug 8, 2023 ... The linebackers have been excellent in coverage, for the most part, in this camp and LB Garret Wallow ... news. By the Numbers: Texans ...

In the News (Page 1 of 1) | The Hog Wallow Pub

The latest news and reviews of the Hog Wallow ... top places to Apres Ski after a day up Big Cottonwood. Check out the post ...

Wallow.tv SWOT Analysis

Strengths

User-friendly platformIntegrations with popular review platformsMobile content management

Weaknesses

Reliance on third-party reviewsPotential limited customizationDependence on physical location foot traffic

Opportunities

Expansion into new marketsPartnerships with POS systemsDevelopment of interactive features

Threats

Competition from established digital signage providersNegative online reviews impacting brand imageChanging consumer behavior and technology adoption

Top Marketing Strategies for Wallow.tv

Targeted Content Marketing

Develop valuable content, such as case studies, blog posts, and webinars, focusing on the pain points of Wallow.tv's target audience. This will establish Wallow.tv as a thought leader in the industry and attract potential customers seeking solutions.

Strategic Partnerships

Collaborate with complementary businesses, such as point-of-sale systems, review management platforms, and marketing agencies. This will expand reach, leverage existing customer bases, and offer bundled solutions to attract more businesses.

Free Trial & Referral Program

Offer a generous free trial period to allow businesses to experience the benefits of Wallow.tv firsthand. Implement a referral program that incentivizes existing customers to refer new businesses, generating organic leads and fostering customer loyalty.

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Wallow.tv User Persona

Name:

Emily Jones

Age :

32

Gender :

Female

Occupation :

Restaurant Owner

Industry :

Food and Beverage

Education :

Bachelor's Degree, Hospitality Management

Preferred platforms

GOALS

Increase customer engagement and create a more inviting atmosphere in her restaurant by displaying visually appealing content and promotions on digital screens
Streamline online review management by centrally responding to reviews from Google, Yelp, and Facebook all within a single platform, saving time and effort
Drive more foot traffic and attract new customers by leveraging positive online reviews displayed prominently within her restaurant

Frustrations

Dealing with negative online reviews and the impact they have on potential customers' perceptions of her restaurant
Finding an efficient and user-friendly way to manage and update content on multiple digital screens across different locations
Encouraging customers to leave reviews after dining at her restaurant, as many forget or don't see it as a priority

Name:

Mark Lee

Age :

45

Gender :

Male

Occupation :

Hotel Manager

Industry :

Hospitality

Education :

Master's Degree, Business Administration

Preferred platforms

GOALS

Improve the guest experience by providing up-to-date information about hotel amenities, local attractions, and events through engaging digital signage
Leverage online reviews as social proof to build trust and attract potential guests by showcasing positive testimonials from TripAdvisor and Google Reviews
Boost revenue by promoting special offers, package deals, and upselling opportunities through targeted content displayed on digital screens in high-traffic areas

Frustrations

Managing online reputation and responding to negative reviews promptly to mitigate any potential damage to the hotel's brand image
Keeping digital signage content fresh and relevant to avoid it becoming stale and uninteresting for guests
Measuring the return on investment (ROI) of digital signage initiatives and demonstrating their impact on key performance indicators like guest satisfaction and revenue

Name:

Sarah Chen

Age :

28

Gender :

Female

Occupation :

Marketing Manager

Industry :

Retail

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

Increase brand awareness and attract a younger demographic to the retail store by creating engaging and shareable content for TikTok and Instagram displayed on digital screens
Drive sales by showcasing new product arrivals, promotions, and limited-time offers through eye-catching visuals and videos on digital signage
Enhance the in-store customer experience by providing helpful information, wayfinding, and interactive elements through digital displays, making shopping more enjoyable and convenient

Frustrations

Finding creative ways to repurpose existing marketing assets and create new content specifically optimized for different digital signage formats and aspect ratios
Measuring the effectiveness of digital signage campaigns and attributing sales or engagement directly to specific content or promotions displayed
Integrating digital signage seamlessly with other marketing channels like social media and email marketing to create a cohesive brand experience

Wallow.tv Geographic and Demographic Insights

Geographic Insights: Wallow.tv's primary market is the United States, followed by Canada and the United Kingdom. The platform shows potential for expansion in European and Oceania markets.

Top Countries

United States
45%
Canada
10%
United Kingdom
8%
Australia
6%
Germany
5%

Demographic Insights: Wallow.tv's target audience consists slightly more of males than females, primarily aged between 25-44, reflecting business owners and decision-makers.

Age Distribution

Gender Distribution

Wallow.tv Socio-economic Profile

Household and Income Insights: Wallow.tv users typically belong to households of 3-4 members and fall within the middle-income range, suggesting a focus on family-oriented businesses.

Educational and Employment Insights: Most Wallow.tv users have some college or university education, with a significant portion being business owners, indicating an entrepreneurial user base.

Households Size

Income Distribution

Education Level

Employment Status

Wallow.tv Behavioral Insights

Interest-Based Insights: Wallow.tv users show interest in local happenings, dining, technology, travel, and business news, reflecting their entrepreneurial spirit and focus on customer experience.

Technology and Social Media Usage: Wallow.tv users prefer visual platforms like Instagram and YouTube. They primarily use mobile devices, reflecting a tech-savvy user base.

Interests

Local EventsFood and DiningTechnology TrendsTravelBusiness NewsDigital MarketingCustomer Service

Device Breakdown

Social Media Usage

Wallow.tv Top Competitors

Competitor	Estimated market share	Top domains
ScreenCloud	35%	Digital Signage, Content Management, Enterprise Solutions
Yext	25%	Online Reputation Management, Local Search Optimization, Customer Experience
Spectrio	15%	Digital Marketing, Customer Engagement, In-Store Experiences

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