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Walmart targets a broad audience, encompassing a wide range of demographics and income levels. They appeal to families, individuals, and households looking for affordable groceries, household essentials, electronics, clothing, and more. Their marketing campaigns often emphasize value, convenience, and a family-friendly image.
Walmart's largest market is the United States, followed by Mexico and Canada. The company also has a presence in Europe and Asia.
United States
Mexico
Canada
United Kingdom
China
Primary age group concentration shows strong presence in:
31-35
Most active age range
Walmart's target audience primarily consists of middle-income households with 2-4 members. However, they also attract a significant portion of low-income households.
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