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Walmart Target Audience
User Segments
Age: 38
Gender: Female
Occupation: Retail Manager
Education: Associate Degree
Age: 42
Gender: Male
Occupation: High School Teacher
Education: Bachelor's Degree
Age: 30
Gender: Female
Occupation: Healthcare Assistant
Education: High School
Brenda Peterson
Age: 38
Gender: Female
Occupation: Retail Manager
Education: Associate Degree
Industry: Retail
Channels: FacebookInstagramYouTube
Goals
- Efficiently manage household budget for a family of four
- Find high-quality, affordable groceries and household essentials
- Balance work and family life effectively while ensuring children's needs are met.
Pain Points
- Struggling to find time for extensive shopping trips
- Worrying about rising costs of living impacting family finances
- Difficulty in keeping track of all family members' schedules and needs.
Walmart Geographic Distribution
Walmart's primary market is the US, accounting for the vast majority of its user base. Other notable markets include Mexico and Canada.
Top Countries
United States
85%
Mexico
3%
Canada
2.5%
China
1.5%
India
1%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Walmart primarily serves medium-income households, particularly those with 3-4 members, emphasizing affordability and family needs.
Employment Status
Income Distribution
Education Level
Walmart Behavior Analysis
Behavior Profile
Convenience
Shopping
Online
Delivery
Family
Parenting
Social Media
Mobile
Subscriptions
Home Decor
Electronics
Health
Fashion
Cooking
DIY
Loyalty
Browsing
Purchasing
Researching
Device Breakdown
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