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Walmart Inc. Target Audience

Walmart targets a broad audience, encompassing a wide range of demographics and income levels. They appeal to families, individuals, and households looking for affordable groceries, household essentials, electronics, clothing, and more. Their marketing campaigns often emphasize value, convenience, and a family-friendly image.

User Segments

Walmart Inc. Geographic Distribution

Walmart's largest market is the United States, followed by Mexico and Canada. The company also has a presence in Europe and Asia.

Top Countries

United States flag

United States

60%
Mexico flag

Mexico

15%
Canada flag

Canada

7%
United Kingdom flag

United Kingdom

5%
China flag

China

3%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Walmart's target audience primarily consists of middle-income households with 2-4 members. However, they also attract a significant portion of low-income households.

Employment Status

Income Distribution

Education Level

Walmart Inc. Behavior Analysis

Behavior Profile

Device Breakdown

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