Visit Anaheim's target audience is broad but strategically segmented to maximize tourism and convention business. Geographically, it primarily targets domestic travelers from across the United States, with a strong focus on key feeder markets within California and neighboring states due to ease of access. It also targets international visitors, particularly from countries with strong economic ties or existing tourism flows to the US, who are interested in iconic American experiences like theme parks. Demographically, the target audience includes families with disposable income seeking memorable vacations, young adults and couples looking for entertainment and nightlife, and older adults interested in leisure activities and cultural experiences. Professionally, a significant portion of the target audience comprises meeting planners, event organizers, and corporate decision-makers who choose destinations for conventions, trade shows, and corporate gatherings. The content on the website is tailored to appeal to these different segments, offering dedicated sections for things to do, places to stay, dining, and a comprehensive convention planning resource center, indicating a clear strategy to attract both leisure and business tourism.