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Visit Anaheim is a tourism organization dedicated to promoting Anaheim as a travel destination. They provide resources for planning trips to Anaheim, including information on hotels, restaurants, and attractions. They also work with event planners to host meetings and conventions in the city.
Company : Visit Anaheim
Industry : TourismHospitalityTravel
Visit Anaheim Key Value propositions
Visit Anaheim Latest news
Visit Anaheim, CA | Official Visitor & Tourism Information
Top 5 Things to Do in Anaheim, California in 2024. Published by VisitAnaheim.
ANAHEIM WELCOMES RECORD-BREAKING 25 MILLION ...
May 31, 2024 ... To learn more about Visit Anaheim, visit: www.visitanaheim.org and follow us on Facebook, Instagram and LinkedIn. ... VISIT ANAHEIM LAUNCHES NEW ...
Contact Us | Visit Anaheim
Lora Stanley, CTA Vice President of Convention Sales · [email protected] ; Kimberly Mladenik, CTA Director, Convention Sales, Mid-Atlantic Region.
Anaheim Convention Center | Parking, Arena & Floor Plans
The recently expanded Anaheim Convention Center now reigns as the West Coast's largest exhibit facility, find out about its flexible space and features.
Visit Anaheim SWOT Analysis
Strengths
Strong brand recognitionComprehensive destination informationPartnerships with local businesses
Weaknesses
Dependence on the Anaheim tourism industryCompetition from nearby destinationsSeasonality of tourism
Opportunities
Attract new visitor demographicsDevelop sustainable tourism initiativesLeverage technology for enhanced visitor experiences
Threats
Economic downturns impacting travelNegative publicity or eventsChanging travel trends
Top Marketing Strategies for Visit Anaheim
Visit Anaheim User Persona
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GOALS
Frustrations
Visit Anaheim Geographic and Demographic Insights
Geographic Insights: Visit Anaheim attracts a majority of its visitors from the United States, followed by Mexico and Canada. China and Australia represent emerging markets.
Top Countries
United States
60%
Mexico
10%
Canada
7%
China
6%
Australia
5%
Demographic Insights: Visit Anaheim's target audience leans slightly towards female, with a strong representation across various age groups, particularly 25-34 year olds.
Age Distribution
Gender Distribution
Visit Anaheim Socio-economic Profile
Household and Income Insights: Visit Anaheim attracts a diverse range of household sizes, primarily targeting middle-income families, reflecting the family-oriented nature of the destination.
Educational and Employment Insights: The majority of Visit Anaheim's target audience are employed full-time with a university or college degree, reflecting a financially stable and well-educated demographic.
Households Size
Income Distribution
Education Level
Employment Status
Visit Anaheim Behavioral Insights
Interest-Based Insights: Visit Anaheim's audience is interested in travel, theme parks, family activities, entertainment, dining, conventions and sports, highlighting the diverse offerings of Anaheim.
Technology and Social Media Usage: The audience actively uses social media, primarily Instagram and YouTube. They utilize a mix of desktop, Android, and iOS devices.
Interests
Device Breakdown
Social Media Usage
Visit Anaheim Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| Visit California | 30% | Tourism, Travel Planning, Destination Marketing |
| Discover Los Angeles | 25% | Tourism, City Experiences, Entertainment |
| San Diego Tourism Authority | 15% | Tourism, Coastal Destinations, Family Travel |
