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Industry Landscape
The US tourism and hospitality industry is experiencing a robust recovery post-pandemic, driven by strong domestic travel demand. Leisure travel, especially to theme park destinations, is thriving. Business travel and conventions are also steadily returning, contributing to significant economic growth. The industry is adapting to evolving consumer preferences for unique experiences and digital accessibility.
Total Assets Under Management (AUM)
Travel and Tourism's direct contribution to GDP in United States
~1.30 trillion USD (2023)
(15.5% CAGR)
- Domestic leisure travel is a primary driver.
- Business travel and international arrivals are steadily increasing.
- Growth is supported by increased consumer spending and investment in tourism infrastructure.
Total Addressable Market
2.1 trillion USD
Market Growth Stage
Pace of Market Growth
Emerging Technologies
AI-Powered Personalization
Utilizing artificial intelligence to offer highly personalized recommendations for attractions, dining, and itineraries based on user preferences and past behavior.
Immersive AR/VR Experiences
Implementing Augmented Reality and Virtual Reality to provide virtual tours of attractions, convention spaces, or even pre-trip immersive experiences.
Blockchain for Ticketing and Loyalty
Leveraging blockchain technology to enhance secure ticketing, streamline loyalty programs, and enable transparent booking processes for events and attractions.
Impactful Policy Frameworks
American Rescue Plan Act of 2021
The American Rescue Plan Act of 2021 (ARPA) provided significant federal funding to states and local governments, including support for tourism recovery and infrastructure.
This policy directly impacts Visit Anaheim by providing potential funding avenues for destination marketing initiatives and infrastructure improvements, supporting the industry's recovery.
California Consumer Privacy Act (CCPA) - as amended by CPRA (2023)
The California Consumer Privacy Act (CCPA), amended by the California Privacy Rights Act (CPRA), grants California consumers extensive rights regarding their personal information collected by businesses, including the right to know, delete, and opt-out of sales.
This policy impacts Visit Anaheim by requiring robust data privacy practices, transparent data handling, and compliance measures for consumer data collected through their digital platforms, affecting their marketing and personalization strategies.
Federal Aviation Administration (FAA) Reauthorization Act of 2018 (extended)
While enacted in 2018, the provisions of the FAA Reauthorization Act continue to impact air travel, including passenger rights, safety regulations, and airport infrastructure funding, which are critical for tourism.
This policy influences the accessibility and convenience of air travel to Anaheim, directly affecting inbound leisure and business travelers through safety standards and airport efficiency.
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