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Visit Anaheim is the official destination marketing organization for Anaheim, California. Its primary mission is to promote Anaheim as a premier tourist destination and a leading location for conventions, meetings, and events. The organization acts as a comprehensive resource for visitors, providing information on attractions, accommodations, dining, shopping, and transportation within the city. For meeting planners and event organizers, Visit Anaheim offers extensive support and resources, highlighting the world-class facilities of the Anaheim Convention Center and surrounding infrastructure. Essentially, Visit Anaheim serves as a central hub for anyone planning a trip or an event in Anaheim, aiming to drive economic growth and enhance the city's reputation as a vibrant and welcoming destination. It achieves this through marketing campaigns, partnerships with local businesses, and providing valuable visitor services, ultimately contributing to the local tourism economy.

Major Markets

United States flagUnited States
Canada flagCanada
Mexico flagMexico

Select a competitor

Visit California

Orlando.com

Top Marketing Channels

Visit California

  • Digital Advertising
  • Examples: Google Ads, Social Media Ads, Programmatic Display
  • Campaigns: Dream Big, California, Find Yourself Here, Kidifornia
  • Content Marketing
  • Examples: Blog posts, Travel guides, Video series
  • Campaigns: California Road Trips, Farm-to-Fork Adventures, California's Iconic Beaches
  • Social Media Marketing
  • Examples: Instagram, Facebook, YouTube
  • Campaigns: #VisitCalifornia, #CaliforniaDreaming, Golden State Getaways

Top Sales Channels

  • Partnership Marketing
  • Airline packages, Hotel collaborations, Tour operator deals
  • Fly to California & Save, California Hotel & Attraction Bundles, Explore California Tours
  • Travel Trade Shows
  • IMEX America, IPW, World Travel Market
  • California Convention Showcase, Discover California for Groups, Partner with California
  • Direct Bookings (via partners)
  • Links to hotel booking engines, Airline websites, Car rental services
  • Book Your California Stay, Find Your Flight to California, Rent a Car in California

Visit Anaheim SWOT Analysis

Strengths

Iconic global brand recognition

Diverse geography and attractions

Strong state-wide government support

Weaknesses

Vastness can make specific region promotion challenging

High cost of living/travel can be a deterrent

Dependence on international tourism trends

Opportunities

Develop niche tourism markets (e.g.

eco-tourism

culinary)

Increase domestic travel from less explored states

Leverage film/media exposure for destinations

Threats

Natural disasters (wildfires

earthquakes)

Intense competition from other states/countries

Economic downturn impacting travel budgets

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