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Vets Who Code Target Audience

User Segments

Age: 28

Gender: Female

Occupation: Military Spouse (Unemployed)

Education: Associate Degree

Age: 32

Gender: Male

Occupation: Active Duty (Logistics Specialist)

Education: Bachelor's Degree

Age: 25

Gender: Female

Occupation: Radiology Technician

Education: High School

Sarah 'The Strategist' Miller

Sarah 'The Strategist' Miller

Age: 28
Gender: Female
Occupation: Military Spouse (Unemployed)
Education: Associate Degree
Industry: Military
Channels: LinkedInFacebookInstagram

Goals

  • Secure a stable, well-paying tech job to provide for her family and support her spouse's career
  • Acquire practical, job-ready software engineering skills to overcome the challenges of frequent relocation
  • Build a new professional network within the tech industry to ensure long-term career growth.

Pain Points

  • Lack of portable career opportunities due to frequent military moves
  • Financial strain and uncertainty as a single-income household
  • Feeling isolated and lacking a professional community outside of military life.

Vets Who Code Geographic Distribution

Vets Who Code primarily serves the U.S. market, with a very small presence in other English-speaking countries, reflecting its focus on U.S. military veterans and spouses.

Top Countries

United States flag

United States

99%
Canada flag

Canada

0.2%
United Kingdom flag

United Kingdom

0.2%
Australia flag

Australia

0.2%
Germany flag

Germany

0.2%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users often seek financial stability for their families. They typically have medium to low incomes pre-program, aiming for significant post-program increases.

Employment Status

Income Distribution

Education Level

Vets Who Code Behavior Analysis

Behavior Profile

Remote Learning
Community Support
Mentorship
Career Development
Online Learning
Active Learning
Discipline
Problem-Solving
Networking
Tech Industry Interest
Seeking Guidance
Open Source Engagement
Content Consumption (YouTube)
Professional Networking (LinkedIn)
Community Engagement (Facebook, Reddit)
Self-Improvement
Goal-Oriented
Adaptability
Resourcefulness
Effort & Rigor

Device Breakdown

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