Vets Who Code : Market and Competitor Analysis

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Vets Who Code is a non-profit organization that provides free software engineering training to military veterans and spouses. Their mission is to help veterans transition into the tech industry by teaching them in-demand coding skills. They offer a remote program with a focus on practical, job-ready skills.

Company : Vets Who Code

Industry : E-LearningNon-profitVeteran Support

Major Markets

United States

Canada

United Kingdom

Key Competitors

Operation Code

Code Platoon

LaunchCode

Vets Who Code Key Value propositions

Veteran Empowerment

Tech Training

Career Transition

Community Support

Vets Who Code Latest news

Why devsecops is a perfect match for veterans - Vets Who Code

Nov 29, 2023 ... ... new operational environment. Cloud Technologies: Knowledge of cloud platforms like AWS or Azure is increasingly important. Docker: Mastering ...

Veteran's beware: vetswhocode.io is a scam that is only in it for ...

Jan 25, 2017 ... Veteran's beware: vetswhocode.io is a scam that is only in it for donations and not helping vets. · Best · Top · New · Controversial · Old · Q&A.

Why i created a portfolio checklist for javascript engineers - Vets ...

May 3, 2023 ... Jerome Hardaway, Executive Director of Vets Who Code, addresses the common challenges students and new professionals face in creating ...

Tristan Lombard on LinkedIn: #vetswhocode #vetswhocode ...

Nov 5, 2022 ... ... https://vetswhocode.io/ #VetsWhoCode ... important work: Vets Who Code: https ... new Trailblazers, genuinely loved this community event.

Vets Who Code SWOT Analysis

Strengths

Strong mission and social impactFree and accessible programFocus on in-demand tech skills

Weaknesses

Limited funding as a non-profitDependence on volunteer mentorsPotential competition from for-profit bootcamps

Opportunities

Partnerships with tech companies for job placementExpansion of program offerings to include more advanced technologiesIncreased outreach to underserved veteran populations

Threats

Economic downturn impacting tech hiringChanges in government funding for veteran programsRetention of skilled staff and mentors

Top Marketing Strategies for Vets Who Code

Personalized User Onboarding

This strategy will personalize the onboarding experience for veterans, making them feel welcome and supported. It will help them understand the program's value and encourage engagement.

Content-Specific Call-to-Action Optimization

This strategy will ensure that call-to-actions are relevant to the specific content a veteran is engaging with. It will make it easier for them to take the desired action, such as signing up for the program.

Incentivized Onboarding Enhancement

This strategy will motivate veterans to complete the onboarding process by offering rewards or incentives. It will increase engagement and help them feel more invested in the program.

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Vets Who Code User Persona

Name:

John Smith

Age :

28

Gender :

Male

Occupation :

Veteran, Unemployed

Industry :

Seeking Entry-Level Tech Role

Education :

High School Diploma

Preferred platforms

GOALS

Secure a stable and well-paying job in the tech industry to support his family and utilize his military experience in a new field
Gain a deep understanding of software development principles and practical coding skills to become job-ready
Build a professional network in the tech industry and connect with potential employers and mentors

Frustrations

Facing challenges in translating military skills to civilian jobs and struggling to compete with candidates with formal tech education
Feeling overwhelmed by the vastness of the tech industry and unsure where to start his learning journey
Lacking confidence in his technical abilities and doubting his chances of success in a new career path

Name:

Sarah Jones

Age :

32

Gender :

Female

Occupation :

Military Spouse, Part-time Freelancer

Industry :

Freelancing, Aspiring Web Developer

Education :

Associate's Degree, Business Administration

Preferred platforms

GOALS

Transition into a more stable and fulfilling career in web development that offers flexibility and remote work options
Expand her skillset and increase her earning potential as a freelancer by offering web development services
Build an online portfolio and establish a strong online presence to attract potential clients and employers

Frustrations

Juggling freelance work with family responsibilities and struggling to find dedicated time for learning and career development
Lacking access to affordable and high-quality tech education and mentorship opportunities tailored to her specific needs
Feeling isolated as a military spouse and lacking a supportive community in her pursuit of a tech career

Name:

David Lee

Age :

40

Gender :

Male

Occupation :

Veteran, IT Support Specialist

Industry :

IT, Aspiring Software Engineer

Education :

Bachelor's Degree, Information Technology

Preferred platforms

GOALS

Transition into a more challenging and rewarding role as a software engineer with higher earning potential
Upskill and stay relevant in the rapidly evolving tech industry by learning advanced programming languages and technologies
Contribute to meaningful projects and make a tangible impact through software development

Frustrations

Feeling stuck in his current role and lacking opportunities for career growth and advancement within his organization
Finding it difficult to balance his current job responsibilities with the demands of learning new skills and pursuing professional development
Facing age bias in the tech industry and struggling to compete with younger candidates despite his experience and qualifications

Vets Who Code Geographic and Demographic Insights

Geographic Insights: Vets Who Code primarily targets the US, with a significant user base there. However, their remote program attracts a smaller international audience, including Canada, the UK, Germany, and Australia.

Top Countries

United States
80%
Canada
5%
United Kingdom
3%
Germany
2%
Australia
1.5%

Demographic Insights: Vets Who Code's primary audience is male veterans aged 25-44. However, their program also appeals to a smaller percentage of women and older veterans.

Age Distribution

Gender Distribution

Vets Who Code Socio-economic Profile

Household and Income Insights: Vets Who Code's target audience typically have households of 2-4 people with predominantly middle-income levels, reflecting their career transition phase.

Educational and Employment Insights: The majority of Vets Who Code users are actively seeking employment, primarily unemployed veterans with high school diplomas seeking to transition into tech careers.

Households Size

Income Distribution

Education Level

Employment Status

Vets Who Code Behavioral Insights

Interest-Based Insights: Target users show interests in military/veteran affairs, technology, career advancement, education, finance, outdoor activities, and travel.

Technology and Social Media Usage: Users are active on YouTube, LinkedIn, and Facebook, primarily using desktops for learning. Usage of Android and iOS devices indicates mobile learning is also relevant.

Interests

Military & Veterans AffairsTechnologyCareer DevelopmentEducationPersonal FinanceOutdoor ActivitiesTravel

Device Breakdown

Social Media Usage

Vets Who Code Top Competitors

Competitor	Estimated market share	Top domains
Operation Code	35%	Veteran Support, Tech Training, Job Placement
Code Platoon	25%	Veteran Support, Coding Bootcamp, Career Transition
LaunchCode	15%	Tech Education, Job Placement, Community Support

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