Veris Insights Competitor Insights

Major Markets

United States

Canada

United Kingdom

Key Competitors

Gartner

SHRM (Society for Human Resource Management)

Top Marketing Channels

Gartner

Content Marketing
Examples: Research Reports, Whitepapers, Blog Posts
Campaigns: Future of X Series, Hype Cycle for Emerging Technologies, Magic Quadrant Launches

Digital Advertising
Examples: Google Ads, LinkedIn Ads, Industry Website Banners
Campaigns: IT Symposium Promotions, HR Executive Summit Ads, Cybersecurity Research Downloads

Webinars & Virtual Events
Examples: Live Webinars, On-Demand Presentations, Virtual Conferences
Campaigns: Predicts Series Webinars, HR Technology Conference, CIO Leadership Forum

Direct Sales (Enterprise)
Dedicated Account Managers, Strategic Client Partnerships, Solution Architects
New Client Acquisition Program, Executive Advisory Upsell, Renewal & Expansion Initiative

Conferences & Summits
Gartner IT Symposium/Xpo, ReimagineHR Conference, Security & Risk Management Summit
On-Site Sales Consultations, Executive Networking Events, Solution Demonstrations

Inbound Sales
Website Demo Requests, Content Download Follow-ups, Contact Us Form Submissions
Lead Nurturing for Research Access, Personalized Demo Scheduling, Free Trial Conversions

Global brand recognition

Extensive research library

Large client base of large enterprises.

High price point

Can be perceived as generic advice

Limited focus on niche segments like early-career recruiting.

Expand into emerging markets

Develop more specialized advisory services

Leverage AI for predictive analytics.

Increased competition from niche consulting firms

Budget cuts in IT/HR departments

Information overload from free online resources.