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Major Markets
United States
Canada
United KingdomVeris Insights Top Products
Brand Positioning
Veris Insights positions itself as the premier data-driven intelligence and advisory firm for University Recruiting and Talent Acquisition leaders in Fortune 1000 companies, offering unparalleled insights and a collaborative peer network.
Customer Sentiments
Customer sentiment appears to be highly positive, as evidenced by a 90%+ member renewal rate, indicating strong satisfaction and perceived value from their data-driven insights and advisory services.
Veris Insights Key Value Propositions
Veris Insights' key value proposition is providing Fortune 1000 companies with unparalleled, proprietary early-career recruiting intelligence and strategic advisory. This enables clients to optimize talent acquisition, make data-informed decisions, and achieve significant ROI on their recruiting initiatives.
Veris Insights SWOT Analysis
Strengths
Proprietary university recruiting data and intelligence.
Strong focus on large, established enterprises.
High member renewal rate (90%+).
Weaknesses
Primary location not explicitly stated.
Potential reliance on US market for client base.
Pricing not publicly transparent.
Opportunities
Expand into global early-career markets.
Develop new tools for emerging recruiting tech.
Increase thought leadership on AI's impact on recruiting.
Threats
Increased competition from general HR tech firms.
Changes in university recruiting landscape.
Economic downturns impacting corporate recruiting budgets.
Market Growth Stage
Pace of Market Growth
Veris Insights Target Audience
Geographic Insights
Primarily focused on the US market, with a strong presence in North America. Limited international reach, but potential for growth in other developed economies.
Top Countries
United States
90% market share
Canada
3% market share
United Kingdom
2% market share
Australia
1.5% market share
Germany
1% market share
Veris Insights Audience Segments
UR Leader - Fortune 1000
30-55 years
Male • Female
United States
TA Manager - Data-Driven
28-45 years
Male • Female
United States
Executive Sponsor - Talent Strategy
40-60 years
Male • Female
United States
Recruiting Operations Specialist
24-35 years
Male • Female
United States
HR Trainer/Consultant
30-50 years
Male • Female
United States
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Veris Insights
Interactive ROI Calculator
Create an interactive ROI calculator on the Veris Insights website that allows prospective clients to input their current recruiting metrics and see the potential return on investment they could achieve by using Veris Insights' services. This will help to visually demonstrate the value proposition and justify the subscription pricing to UR leaders seeking to build a business case for their initiatives.
Learn moreIn-depth Buyer's Guide Creation
Develop a comprehensive buyer's guide that addresses the key challenges faced by University Recruiting leaders, such as managing high application volumes, improving DEI outcomes, and increasing offer acceptance rates. The guide should showcase Veris Insights' expertise and demonstrate how their data-driven insights, research, and advisory services can solve these problems, ultimately positioning the company as a trusted partner and driving lead generation.
Learn morePersonalized User Onboarding
Implement a personalized onboarding experience for new Veris Insights members, tailoring the initial interactions and content recommendations based on their specific role (e.g., Head of University Recruiting, Early Career Manager) and the challenges they are facing. This will improve user engagement, increase the perceived value of the membership, and drive higher retention rates by ensuring members quickly find relevant and actionable insights.
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