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Executive Summary

Industries

HR TechnologyTalent AcquisitionMarket Research

Major Markets

United States flagUnited States
Canada flagCanada
United Kingdom flagUnited Kingdom

Veris Insights Top Products

Talent Acquisition Executive Network
Workforce Planning Study Updates
Early-Career Recruitment Market Research

Brand Positioning

Veris Insights positions itself as the premier data-driven intelligence and advisory firm for University Recruiting and Talent Acquisition leaders in Fortune 1000 companies, offering unparalleled insights and a collaborative peer network.

Customer Sentiments

Customer sentiment appears to be highly positive, as evidenced by a 90%+ member renewal rate, indicating strong satisfaction and perceived value from their data-driven insights and advisory services.

Veris Insights Key Value Propositions

Veris Insights' key value proposition is providing Fortune 1000 companies with unparalleled, proprietary early-career recruiting intelligence and strategic advisory. This enables clients to optimize talent acquisition, make data-informed decisions, and achieve significant ROI on their recruiting initiatives.

Data-Driven Insights
Strategic Advisory
Exclusive Peer Network
Tailored Tools & Training

Veris Insights SWOT Analysis

Strengths

Proprietary university recruiting data and intelligence.

Strong focus on large, established enterprises.

High member renewal rate (90%+).

Weaknesses

Primary location not explicitly stated.

Potential reliance on US market for client base.

Pricing not publicly transparent.

Opportunities

Expand into global early-career markets.

Develop new tools for emerging recruiting tech.

Increase thought leadership on AI's impact on recruiting.

Threats

Increased competition from general HR tech firms.

Changes in university recruiting landscape.

Economic downturns impacting corporate recruiting budgets.

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

Veris Insights Target Audience

View Details

Geographic Insights

Primarily focused on the US market, with a strong presence in North America. Limited international reach, but potential for growth in other developed economies.

Top Countries

United States flag

United States

90% market share

Canada flag

Canada

3% market share

United Kingdom flag

United Kingdom

2% market share

Australia flag

Australia

1.5% market share

Germany flag

Germany

1% market share

Veris Insights Audience Segments

UR Leader - Fortune 1000

30-55 years

Male • Female

United States

TA Manager - Data-Driven

28-45 years

Male • Female

United States

Executive Sponsor - Talent Strategy

40-60 years

Male • Female

United States

Recruiting Operations Specialist

24-35 years

Male • Female

United States

HR Trainer/Consultant

30-50 years

Male • Female

United States

Social Media Usage Across Segments

Data shown in percentage (%) of usage across platforms

Recommended Marketing Strategiesfor Veris Insights

Interactive ROI Calculator

Create an interactive ROI calculator on the Veris Insights website that allows prospective clients to input their current recruiting metrics and see the potential return on investment they could achieve by using Veris Insights' services. This will help to visually demonstrate the value proposition and justify the subscription pricing to UR leaders seeking to build a business case for their initiatives.

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In-depth Buyer's Guide Creation

Develop a comprehensive buyer's guide that addresses the key challenges faced by University Recruiting leaders, such as managing high application volumes, improving DEI outcomes, and increasing offer acceptance rates. The guide should showcase Veris Insights' expertise and demonstrate how their data-driven insights, research, and advisory services can solve these problems, ultimately positioning the company as a trusted partner and driving lead generation.

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Personalized User Onboarding

Implement a personalized onboarding experience for new Veris Insights members, tailoring the initial interactions and content recommendations based on their specific role (e.g., Head of University Recruiting, Early Career Manager) and the challenges they are facing. This will improve user engagement, increase the perceived value of the membership, and drive higher retention rates by ensuring members quickly find relevant and actionable insights.

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