Top Marketing Strategies for Veris Insights

Veris Insights User Persona

Name:

Sarah Chen

Age :

42

Gender :

Female

Occupation :

Vice President, Human Resources

Industry :

Technology

Education :

Master of Business Administration (MBA), Human Resources Management

Preferred platforms

GOALS

• Develop a data-driven university recruiting strategy to attract top-tier graduates from diverse backgrounds
• Improve the efficiency of the company's hiring process, reducing time-to-hire and cost-per-hire metrics
• Enhance the candidate experience throughout the recruitment journey, from initial contact to onboarding

Frustrations

• Struggling to measure the ROI of current university recruiting efforts
• Facing difficulties in identifying and attracting candidates from underrepresented groups
• Experiencing a high volume of unqualified applicants, wasting valuable time and resources

Name:

David Kim

Age :

35

Gender :

Male

Occupation :

Director, Talent Acquisition

Industry :

Financial Services

Education :

Bachelor of Science (BS), Psychology

Preferred platforms

GOALS

• Benchmark the company's recruiting performance against competitors to identify areas for improvement
• Leverage data insights to personalize the candidate experience and tailor messaging to specific talent pools
• Build a strong employer brand on campus to attract and engage high-potential students

Frustrations

• Lacking clear visibility into competitor recruiting strategies and industry benchmarks
• Finding it challenging to personalize the candidate experience at scale
• Struggling to effectively measure the impact of employer branding initiatives

Name:

Maria Rodriguez

Age :

28

Gender :

Female

Occupation :

University Recruiting Manager

Industry :

Consulting

Education :

Master of Education (M.Ed.), Higher Education Administration

Preferred platforms

GOALS

• Identify emerging skills and qualifications needed for future workforce planning
• Develop targeted outreach programs to connect with students from specific academic institutions and disciplines
• Implement innovative recruiting technologies to streamline the hiring process and improve candidate engagement

Frustrations

• Facing difficulty in predicting future talent needs and aligning recruiting efforts with evolving business requirements
• Experiencing low response rates from traditional campus recruiting methods like career fairs
• Finding it challenging to keep up with the latest trends and technologies in the ever-evolving landscape of university recruiting

Veris Insights Geographic and Demographic Insights

Geographic Insights: Veris Insights' primary market is the United States, followed by the UK and India, reflecting the global demand for data-driven recruiting solutions.

Demographic Insights: Veris Insights caters to professionals aged 25-44, indicating their focus on decision-makers in recruiting. The platform appeals equally to both men and women.

Veris Insights Socio-economic Profile

Household and Income Insights: Veris Insights' target audience typically falls within the middle to upper-income brackets, reflecting the financial capacity of their client companies.

Educational and Employment Insights: Veris Insights primarily targets working professionals, particularly those in full-time roles, with a high proportion holding postgraduate and university degrees.

Veris Insights Behavioral Insights

Interest-Based Insights: Veris Insights' audience is interested in data analytics, HR technology, recruitment, DEI, talent management, and leadership development.

Technology and Social Media Usage: Their audience primarily uses LinkedIn, with moderate engagement on YouTube, Twitter, and Instagram. Desktop usage dominates.

Veris Insights Top Competitors