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Veris Insights Target Audience

User Segments

Age: 42

Gender: Female

Occupation: Head of University Recruiting

Education: Master's Degree, Human Resources Management

Age: 38

Gender: Male

Occupation: Director of Early Career Talent

Education: Bachelor's Degree, Business Administration

Age: 34

Gender: Female

Occupation: University Relations Manager

Education: Professional Degree, Organizational Psychology

Ava Chen

Ava Chen

Age: 42
Gender: Female
Occupation: Head of University Recruiting
Education: Master's Degree, Human Resources Management
Industry: Human Resources
Channels: LinkedInYouTubeX

Goals

  • To significantly increase the offer acceptance rate for early-career hires by optimizing the candidate experience and employer branding
  • To successfully integrate DEI initiatives into all stages of the university recruiting funnel, ensuring a diverse and inclusive talent pipeline
  • To leverage data and analytics to demonstrate the ROI of university recruiting programs to executive leadership and secure increased budget.

Pain Points

  • Difficulty in accurately benchmarking recruiting performance against competitors due to lack of comprehensive industry data
  • Struggling to manage the overwhelming volume of applications efficiently without compromising candidate quality or experience
  • Challenges in obtaining internal buy-in and sufficient resources for innovative university recruiting strategies from senior management.

Veris Insights Geographic Distribution

Primarily focused on the US market, with a strong presence in North America. Limited international reach, but potential for growth in other developed economies.

Top Countries

United States flag

United States

90%
Canada flag

Canada

3%
United Kingdom flag

United Kingdom

2%
Australia flag

Australia

1.5%
Germany flag

Germany

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users are likely established professionals with higher income levels, often in households of 3-4, reflecting their senior corporate roles and financial stability.

Employment Status

Income Distribution

Education Level

Veris Insights Behavior Analysis

Behavior Profile

Data-Driven
Networking
Leadership
Professional Development
Strategic Planning
Problem-Solving
Benchmarking
Collaboration
Insights Seeking
Technology Adoption
Decision Making
Efficiency
Continuous Learning
Social Media (LinkedIn)
Desktop Usage
YouTube (Professional Content)
Information Seeking
Best Practices
Community Engagement
Actionable Advice

Device Breakdown

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