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University of Maryland Target Audience
User Segments
Age: 17
Gender: Male
Occupation: High School Student
Education: High School Diploma
Age: 17
Gender: Female
Occupation: High School Student
Education: High School Diploma
Age: 18
Gender: Female
Occupation: High School Student
Education: High School Diploma
Aspiring STEM Scholar
Goals
- Gain admission to a top-tier STEM program at a prestigious university
- Secure scholarships or financial aid to minimize college debt
- Develop advanced skills in a specific scientific or technological field to prepare for a future career.
Pain Points
- Overwhelming pressure to maintain high academic performance and extracurricular involvement
- Difficulty navigating the complex college application and financial aid processes
- Limited access to advanced research opportunities or mentorship in their preferred STEM fields during high school.
University of Maryland Geographic Distribution
Predominantly a US-centric institution, with a strong emphasis on Maryland residents, but also attracts a notable international student body, especially from Asia.
Top Countries
United States
China
India
South Korea
Canada
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
UMD's audience primarily comes from middle to high-income households, often with 3-4 members, reflecting the investment in higher education.
Employment Status
Income Distribution
Education Level
University of Maryland Behavior Analysis
Behavior Profile
Device Breakdown
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