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Executive Summary
The University of Maryland, College Park is a public research university located near Washington, D.C. They offer over 300 degree-granting programs across 12 schools and colleges, with a strong focus on research, innovation, and entrepreneurship. UMD is committed to providing a transformative educational experience, fostering a diverse and inclusive community, and making a positive impact on the world.
Industries
Major Markets
United States
China
IndiaUniversity of Maryland, College Park Top Products
Brand Positioning
Customer Sentiments
University of Maryland, College Park Key Value Propositions
University of Maryland, College Park SWOT Analysis
Strengths
Renowned academic programs
World-class research facilities
Strategic location near Washington, D.C.
Weaknesses
High tuition fees compared to some state universities
Large class sizes in some disciplines
Competitive admissions process
Opportunities
Expanding online and distance learning programs
Developing partnerships with industry leaders
Increasing diversity and inclusion initiatives
Threats
Decreasing government funding for higher education
Increasing competition from other top universities
Economic recessions impacting student enrollment
The University of Maryland operates within the education industry, specifically in the higher education sector. They are a public research institution, engaging in research and development across various domains, including science, technology, arts, and humanities. UMD also plays a significant role in the local community and contributes to economic development.
Market Growth Stage
Pace of Market Growth
University of Maryland, College Park Target Audience
Geographic Insights
The University of Maryland's primary market is the United States, followed by China and India. The university attracts a diverse international student body.
Top Countries
United States
85% market share
China
5% market share
India
3% market share
South Korea
2% market share
Canada
1.5% market share
University of Maryland, College Park Audience Segments
The University of Maryland's target audience is broad, encompassing prospective undergraduate and graduate students, as well as their families. Additionally, they target researchers, faculty, and potential partners for collaborations. Their reach extends nationally and internationally, attracting students from diverse backgrounds and academic interests.
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor University of Maryland, College Park
Leverage Location and Partnerships
Capitalize on UMD's proximity to Washington, D.C. by forging partnerships with government agencies, businesses, and cultural institutions. This strategy will expose students to unique internship, networking, and career opportunities, enhancing the university's reputation and appeal.
Learn moreBoost Online Presence and Virtual Tours
Develop an engaging online presence that showcases UMD's academic programs, research facilities, and campus life. This strategy will attract potential students from diverse backgrounds, expanding reach and generating more leads.
Learn moreHighlight Social Impact and Entrepreneurship
Promote UMD's commitment to social entrepreneurship and community engagement, showcasing how students contribute to the world. This strategy will resonate with students who value making a difference, increasing applications and building a stronger brand.
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