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Business and Product Insights

Product Portfolio

University of Maryland Programs

UMD Graduate Programs

UMD Housing and Dining

University of Maryland Key Value Propositions

The University of Maryland offers a unique value proposition centered on academic rigor and unparalleled research opportunities. Its strategic location and commitment to addressing 'grand challenges' provide students with real-world impact and strong career prospects.

Academic Excellence
Research Opportunities
Vibrant Campus Life
Career Success

University of Maryland Brand Positioning

UMD positions itself as a preeminent public research university offering academic excellence, robust research opportunities, and a vibrant campus experience to educate students and advance knowledge for global impact.

Top Competitors

1

University of Virginia

2

University of North Carolina at Chapel Hill

3

Penn State University

Customer Sentiments

Customer sentiment appears positive, as evidenced by high engagement for academic pursuits and career development. This indicates strong satisfaction with UMD's core offerings and its ability to meet user aspirations.

Actionable Insights

Develop targeted campaigns emphasizing simplified financial aid processes and highlighting long-term career ROI to address prospective student and parent concerns.

Products and Features

University of Maryland Programs - Product Description

This product refers to the academic programs offered by the University of Maryland at College Park, a prominent public research university in the United States. It encompasses the entirety of the educational offerings, ranging from undergraduate to graduate degrees across various disciplines. The 'programs' include coursework, research opportunities, faculty expertise, and the overall student experience associated with a comprehensive higher education institution. It highlights the university's standing as a preeminent research institution and the vibrant student life available.

Pros

  • The University of Maryland offers a wide array of academic programs, providing diverse options for prospective students across numerous fields of study
  • As a preeminent public research university, it provides excellent research opportunities and access to cutting-edge facilities and faculty expertise
  • The institution fosters a rich student life experience, offering numerous extracurricular activities, organizations, and a vibrant campus community.

Cons

  • The breadth of programs might make it challenging for some prospective students to choose a specific path without prior clear direction
  • As a large public university, individual attention might be less compared to smaller institutions
  • Tuition and associated costs, even for in-state residents, can be a significant financial consideration for many families.

Alternatives

  • Prospective students might consider other top public research universities such as the University of Michigan or the University of California, Berkeley for similar academic rigor and research opportunities
  • Other reputable institutions in the Mid-Atlantic region like Johns Hopkins University or Georgetown University offer alternative academic environments, though often at a higher private university cost
  • Specialized institutions focusing on specific fields, such as engineering or arts, could be alternatives for students with very niche interests.

Company Updates

Latest Events at University of Maryland

University of Maryland: Our Research Changes Lives

At UMD, brilliant scholars and scientists come together to spark new ideas, pursue important discoveries, drive innovation and tackle humanity's grand…

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University of Maryland - Robert H. Smith School of Business

The Robert H. Smith School of Business at the University of Maryland is a leading business school in research and education, providing top-ranked full-time ...

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[email protected]

... top 20 public university in the nation by U.S. News & World Report. Read ... State, Business, University Leaders Convene to Discuss AI, Quantum Tech.

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University Libraries

Welcome to our new tabbed search interface. Use UMD Discover for library collections (learn more). Use Search All to preview results across research tools.

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