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Industry Landscape

The US higher education industry is undergoing significant transformation, grappling with declining enrollments, rising costs, and increasing scrutiny of value. Institutions are adapting through online learning expansion, workforce-aligned programs, and diversified funding models. Research remains a strong driver, but competition for students and funding is intense, leading to consolidation and innovation.

Industries:
UniversityResearchAcademicsEnrollmentTuition

Total Assets Under Management (AUM)

Total Higher Education Enrollment in United States

~Approx. 19.4 million students (Fall 2023)

(-0.5% CAGR)

The growth rate is negative, primarily due to: Declining undergraduate enrollment. Increased competition from alternative education. Demographic shifts.

Total Addressable Market

600 billion USD

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

Emerging Technologies

Artificial Intelligence (AI)

AI will revolutionize personalized learning experiences, automate administrative tasks, and enhance research capabilities through data analysis and predictive modeling.

Extended Reality (XR)

XR, encompassing Virtual and Augmented Reality, will transform classroom instruction, enable immersive field trips, and provide new opportunities for research visualization and collaboration.

Blockchain Technology

Blockchain can secure academic credentials, streamline transcript verification, and enhance the transparency and security of research data and intellectual property.

Impactful Policy Frameworks

Federal Student Aid (FSA) Simplification Act (2020-2023)

This act aims to simplify the Free Application for Federal Student Aid (FAFSA) process, expand Pell Grant eligibility, and streamline loan repayment options.

This policy will likely increase the number of students eligible for federal aid, potentially boosting enrollment for UMD and making higher education more accessible.

Gainful Employment Rule (2023 Reinstatement)

The Department of Education reinstated and strengthened the Gainful Employment rule, holding career-training programs accountable for preparing students for well-paying jobs and managing debt.

While UMD is primarily a comprehensive research university, this rule could influence the design and marketing of its certificate and professional programs to ensure positive student outcomes and avoid penalties.

State-level Data Privacy and Security Regulations (Ongoing)

Various states are implementing stricter data privacy and security laws, similar to the California Consumer Privacy Act (CCPA), impacting how institutions collect, use, and protect student and faculty data.

UMD will need to invest more in cybersecurity and compliance measures to protect sensitive personal and research data, potentially increasing operational costs and requiring updated data governance policies.

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