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Totango Target Audience

User Segments

Age: 48

Gender: Female

Occupation: Chief Customer Officer

Education: Master's Degree, Business Administration

Age: 42

Gender: Male

Occupation: VP, Customer Experience Strategy

Education: Bachelor's Degree, Computer Science

Age: 37

Gender: Female

Occupation: Sr. Revenue Operations Analyst

Education: Bachelor's Degree, Data Analytics

Eleanor Vance

Eleanor Vance

Age: 48
Gender: Female
Occupation: Chief Customer Officer
Education: Master's Degree, Business Administration
Industry: SaaS
Channels: LinkedInYouTubeX

Goals

  • To significantly improve net revenue retention by reducing customer churn through proactive strategies and AI-driven insights
  • To strategically scale customer success operations to support rapid business growth without compromising customer experience
  • To transform customer success from a cost center into a significant revenue engine for the organization.

Pain Points

  • Struggling with fragmented customer data across disparate systems leading to an incomplete view of customer health and engagement
  • Difficulty in accurately predicting customer churn and identifying expansion opportunities at scale due to lack of advanced analytical tools
  • Challenges in aligning sales and customer success teams to foster true customer-led growth and a unified customer journey.

Totango Geographic Distribution

Totango's primary markets are the US and Israel, with significant operations across 25 states and 6 countries, indicating a strong global presence in key tech hubs.

Top Countries

United States flag

United States

65%
Israel flag

Israel

10%
United Kingdom flag

United Kingdom

5%
Canada flag

Canada

4%
Germany flag

Germany

3%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users typically have 3-4 member households and high income levels, reflecting their senior professional roles.

Employment Status

Income Distribution

Education Level

Totango Behavior Analysis

Behavior Profile

LinkedIn
Data Analytics
AI-Powered Insights
Business Strategy
Professional Networking
Technology Innovation
Leadership Development
Desktop Usage
YouTube
Problem Solving
Twitter
Proactive Decision-Making
Goal-Oriented
Customer Experience
Automation
Efficiency
Instagram
Information Seeking
Community Engagement

Device Breakdown

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