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Totango Target Audience
User Segments
Age: 48
Gender: Female
Occupation: Chief Customer Officer
Education: Master's Degree, Business Administration
Age: 42
Gender: Male
Occupation: VP, Customer Experience Strategy
Education: Bachelor's Degree, Computer Science
Age: 37
Gender: Female
Occupation: Sr. Revenue Operations Analyst
Education: Bachelor's Degree, Data Analytics
Eleanor Vance
Goals
- To significantly improve net revenue retention by reducing customer churn through proactive strategies and AI-driven insights
- To strategically scale customer success operations to support rapid business growth without compromising customer experience
- To transform customer success from a cost center into a significant revenue engine for the organization.
Pain Points
- Struggling with fragmented customer data across disparate systems leading to an incomplete view of customer health and engagement
- Difficulty in accurately predicting customer churn and identifying expansion opportunities at scale due to lack of advanced analytical tools
- Challenges in aligning sales and customer success teams to foster true customer-led growth and a unified customer journey.
Totango Geographic Distribution
Totango's primary markets are the US and Israel, with significant operations across 25 states and 6 countries, indicating a strong global presence in key tech hubs.
Top Countries
United States
Israel
United Kingdom
Canada
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users typically have 3-4 member households and high income levels, reflecting their senior professional roles.
Employment Status
Income Distribution
Education Level
Totango Behavior Analysis
Behavior Profile
Device Breakdown
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