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Totango Target Audience

Totango's target audience is businesses with a strong focus on Customer Success, particularly in the B2B SaaS industry. They cater to businesses of various sizes, from fast-growing companies to large enterprises, looking to improve customer retention, manage renewals, and drive predictable revenue growth. This is evident from their customer testimonials and SuccessBLOC offerings.

User Segments

Totango Geographic Distribution

Totango's primary market is the US, followed by the UK and Canada. This suggests a strong focus on English-speaking markets with established SaaS industries.

Top Countries

United States flag

United States

60%
United Kingdom flag

United Kingdom

15%
Canada flag

Canada

10%
Australia flag

Australia

8%
Germany flag

Germany

7%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Totango's users are likely to have moderate to high incomes with diverse household sizes, reflecting the platform's appeal to both individual users and larger teams.

Employment Status

Income Distribution

Education Level

Totango Behavior Analysis

Behavior Profile

Device Breakdown

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