Torii : Market and Competitor Analysis

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Torii is a SaaS Management Platform (SMP) that helps businesses gain visibility and control over their SaaS applications. They offer a range of features to discover shadow IT, automate workflows, optimize spending, and manage renewals. Their target market includes businesses of all sizes seeking to streamline their SaaS operations and reduce costs.

Company : Torii

Industry : SaaS ManagementIT ManagementCybersecurity

Major Markets

United States

United Kingdom

Canada

Key Competitors

BetterCloud

Zluri

Zylo

Torii Key Value propositions

SaaS Optimization

Cost Reduction

Security & Compliance

Automation & Efficiency

Torii Latest news

Torii | SaaS Management Built for IT

Torii

Skip to main content. Torii Help Center home page. Toggle ... About us Careers In the News System Status ... [email protected]. (929) 357-1875. Copyright ...

Privacy Notice | Torii

Jan 31, 2023 ... For more information about our security practices, visit https://www.toriihq.com/security. 9. Data Subject Rights. Individuals have rights ...

Browser Extension Communication – Torii

Aug 10, 2023 ... On top of that, latest ... Additional information about the extension can be found at https://toriihq.com/extension/ ... About us Careers In the ...

Torii SWOT Analysis

Strengths

Strong focus on SaaS management with a comprehensive feature set.Provides AI-powered insights and automation capabilities for enhanced efficiency.Caters to businesses of all sizes with flexible pricing plans.

Weaknesses

Relatively new player in a competitive market.Limited brand awareness compared to established competitors.Reliance on SaaS adoption and growth for market success.

Opportunities

Expanding into new geographic markets with high SaaS adoption.Developing partnerships with other IT and security solution providers.Offering specialized solutions for specific industries or verticals.

Threats

Intense competition from both established players and new entrants.Evolving cybersecurity threats requiring constant product development.Potential economic downturn impacting IT spending and SaaS budgets.

Top Marketing Strategies for Torii

Personalized User Onboarding

This strategy will help Torii provide a tailored experience for new users, leading to faster adoption and increased engagement with the platform. It can be achieved through interactive tutorials, personalized content, and personalized email sequences.

Product-Led Growth: Experience First, Sign-up Second

This strategy will focus on showcasing the value of Torii's features to potential customers before asking them to sign up. It involves providing free trials, demo access, and free access to essential features, allowing users to experience the benefits firsthand.

Incentivized Onboarding Enhancement

This strategy will motivate users to complete the onboarding process by providing incentives for taking specific actions. This can involve offering discounts, early access to premium features, or exclusive content to encourage users to fully understand and utilize Torii's functionalities.

Apply these strategies to your business with just one-click at Waxwing.ai

Torii User Persona

Name:

John Miller

Age :

42

Gender :

Male

Occupation :

CIO

Industry :

Technology

Education :

Masters, Computer Science

Preferred platforms

GOALS

Ensure cost-effective SaaS adoption and utilization across the organization, minimizing wasted resources and maximizing ROI
Implement strong security protocols and ensure data compliance across all SaaS applications to protect sensitive company and customer information
Streamline IT operations, automating workflows like onboarding and offboarding to free up IT staff for strategic initiatives

Frustrations

Lack of visibility into SaaS usage across departments leading to uncontrolled shadow IT and security risks
Difficulty managing SaaS renewals and contracts, risking unexpected price hikes and service disruptions
Manual and time-consuming employee onboarding and offboarding processes for various SaaS tools

Name:

Sarah Chen

Age :

35

Gender :

Female

Occupation :

IT Manager

Industry :

Financial Services

Education :

Bachelors, Information Systems

Preferred platforms

GOALS

Discover and mitigate shadow IT usage within the company to strengthen security posture and ensure data compliance
Optimize SaaS spending by identifying and eliminating redundant applications and negotiating better deals with vendors
Implement efficient SaaS onboarding and offboarding processes to support a growing workforce while maintaining security

Frustrations

Struggling to get accurate and up-to-date information on SaaS usage across different teams and departments
Wasting time manually managing SaaS applications and their associated workflows, impacting productivity
Facing resistance from employees hesitant to adopt new IT policies and tools aimed at improving SaaS management

Name:

David Lee

Age :

28

Gender :

Male

Occupation :

IT Security Analyst

Industry :

Healthcare

Education :

Bachelors, Cybersecurity

Preferred platforms

GOALS

Identify and mitigate security risks associated with unauthorized or unmanaged SaaS applications used within the organization
Ensure compliance with HIPAA and other data privacy regulations across all SaaS platforms utilized by the company
Advocate for and implement robust security policies and best practices for SaaS adoption and usage throughout the company

Frustrations

Dealing with security breaches and data leaks stemming from unapproved SaaS usage by employees
Difficulty enforcing security protocols and policies due to the decentralized nature of SaaS adoption in different departments
Lack of awareness among employees about the security implications of using unauthorized SaaS applications

Torii Geographic and Demographic Insights

Geographic Insights: Torii's primary market is the United States, followed by the United Kingdom and Canada, indicating a focus on English-speaking regions with high SaaS adoption.

Top Countries

United States
60%
United Kingdom
15%
Canada
8%
Germany
7%
Australia
5%

Demographic Insights: Torii's target audience consists mainly of males aged 35-44, reflecting the demographic of decision-makers in IT departments.

Age Distribution

Gender Distribution

Torii Socio-economic Profile

Household and Income Insights: Torii's users typically belong to households of 3-4 members with medium to high income levels, consistent with professionals working in IT management roles.

Educational and Employment Insights: Majority of Torii's target users are highly educated with University degrees and are employed full-time in IT management or related fields.

Households Size

Income Distribution

Education Level

Employment Status

Torii Behavioral Insights

Interest-Based Insights: Torii's target audience shows strong interest in technology, business software, cloud computing, cybersecurity, data privacy, IT management, and SaaS solutions.

Technology and Social Media Usage: Target users prefer LinkedIn, Twitter, and YouTube for professional networking and information. Desktop usage dominates, reflecting their work-related needs.

Interests

TechnologyBusiness SoftwareCloud ComputingCybersecurityData PrivacyIT ManagementSaaS

Device Breakdown

Social Media Usage

Torii Top Competitors

Competitor	Estimated market share	Top domains
BetterCloud	35%	SaaS Management, Cloud Security, IT Automation
Zluri	25%	SaaS Operations, Spend Management, Security & Compliance
Zylo	15%	SaaS Visibility, Cost Optimization, Workflow Automation

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