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Langrand is a learning and development consultancy that specializes in designing and delivering custom learning solutions for businesses. Their core offering revolves around helping organizations "Think + Learn + Grow" by addressing their unique training and development needs. They leverage expertise in instructional design, adult learning principles, and modern learning technologies to create engaging and effective learning experiences. This includes developing custom e-learning modules, designing and facilitating virtual and in-person workshops, and providing strategic guidance on learning initiatives. Langrand aims to be a strategic partner for companies looking to enhance employee skills, improve performance, foster a learning culture, and ultimately drive business success through a well-trained and developed workforce. They offer a comprehensive approach, from initial needs assessment and strategy development to content creation and delivery.

Major Markets

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GP Strategies

Dale Carnegie Training

Top Marketing Channels

GP Strategies

  • Content Marketing
  • Examples: Whitepapers, Case Studies, Blog Posts
  • Campaigns: Workforce Transformation Insights, L&D Best Practices Series, Digital Learning Trends Report
  • Digital Advertising
  • Examples: LinkedIn Ads, Google Search Ads, Industry-specific display networks
  • Campaigns: Custom Learning Solutions Campaign, Skill Gap Analysis Ad Series, Leadership Development Program Promotion
  • Webinars/Virtual Events
  • Examples: Live Webinars, On-demand training sessions, Virtual Conferences
  • Campaigns: Future of Learning Summit, Driving Business Outcomes with L&D, Navigating Hybrid Workplaces

Top Sales Channels

  • Direct Sales/Business Development
  • Outbound Sales Team, Account Managers, Strategic Partnerships
  • Enterprise Solutions Outreach, Strategic Account Growth Initiative, Partnership Development Program
  • Request for Proposal (RFP) Response
  • Custom Proposal Development, Solution Pitch Presentations, Contract Negotiation
  • Tailored Solutions for Large Enterprises, Government Contract Bidding, Global Training Solutions RFP
  • Referral Programs
  • Client Referrals, Partner Referrals, Industry Influencer Referrals
  • Client Appreciation & Referral Bonus, Strategic Partner Referral Network, Thought Leader Endorsement Program

Langrand SWOT Analysis

Strengths

Extensive global reach and established presence

Wide range of L&D services including workforce transformation and managed learning

Strong reputation and large client base.

Weaknesses

Potentially less agile for highly niche or bespoke solutions compared to smaller firms

High overhead costs may lead to premium pricing

Risk of being perceived as a 'one-size-fits-all' provider.

Opportunities

Growing demand for digital transformation and upskilling across industries

Expansion into emerging markets

Opportunities for AI-driven learning solutions and platforms.

Threats

Intense competition from boutique consulting firms and tech startups

Economic downturns impacting corporate training budgets

Rapid technological changes requiring constant adaptation and investment.

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