Langrand : Market and Competitor Analysis

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thinklabgroup.com

www.welcomemisfit.com/

Langrand is an independent strategy and creative agency based in Houston, Texas. They specialize in fusing powerful storytelling with thoughtful design to help brands solve tough problems and unlock growth opportunities. Langrand prides itself on its collaborative approach, working closely with clients to develop custom solutions that meet their unique needs.

Company : Langrand

Industry : Marketing and AdvertisingBrandingHealthcare Marketing

Major Markets

United States

Canada

United Kingdom

Key Competitors

The&Partnership

VMLY&R

McCann Worldgroup

Langrand Key Value propositions

Brand Strategy

Creative Storytelling

Healthcare Expertise

Digital Strategy

Langrand Latest news

Letting the light in: Diversity in advertising agencies |… | Langrand

5120 Woodway Dr. Suite 7029. Houston, Texas 77056. 713.225.5900 · [email protected]. Never stand still.

Langrand | LinkedIn

Website: https://www.thinklangrand.com. External link for Langrand ; Industry: Advertising Services ; Company size: 51-200 employees ; Headquarters: Houston, Texas.

Blue Cross of Idaho | People Matter Most Campaign | Langrand

5120 Woodway Dr. Suite 7029. Houston, Texas 77056. 713.225.5900 · [email protected]. Never stand still.

Iris Creative Co. | Craft CMS

Skip to Main Content. Solutions · Craft CMS Craft Commerce Craft Cloud · Pricing ... CraftCMS Developer. View Website. https://www.thinklangrand.com. Scout Asset ...

Langrand SWOT Analysis

Strengths

Strong healthcare niche expertise.Focus on strategic branding and storytelling.Collaborative and client-centric approach.

Weaknesses

Limited geographic reach.Potential dependence on healthcare industry.Relatively small agency size.

Opportunities

Expand services to new industries.Leverage digital marketing capabilities.Develop strategic partnerships.

Threats

Competition from larger agencies.Economic downturn impacting client budgets.Rapid evolution of digital marketing landscape.

Top Marketing Strategies for Langrand

Content Marketing and Thought Leadership

Establish Langrand as a thought leader in the healthcare marketing space by creating valuable content that educates and informs potential clients. This strategy will attract qualified leads and position Langrand as a trusted advisor in the industry.

Strategic Partnerships and Alliances

Collaborate with complementary businesses like healthcare technology companies and patient advocacy groups to expand reach and access new client segments. This strategy will create mutually beneficial relationships and enhance Langrand's market presence.

Targeted Digital Marketing and Paid Advertising

Leverage targeted digital advertising campaigns on platforms like LinkedIn and industry-specific websites to reach decision-makers in healthcare and other complex industries. This strategy will generate qualified leads and drive website traffic, ultimately boosting brand awareness and conversion rates.

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Langrand User Persona

Name:

Sarah Thompson

Age :

42

Gender :

Female

Occupation :

Chief Marketing Officer

Industry :

Healthcare

Education :

MBA, Marketing

Preferred platforms

GOALS

Increase brand visibility and awareness within the healthcare industry to attract and retain patients
Develop and launch a successful marketing campaign for a new, innovative healthcare service line using digital and traditional channels
Secure a strategic partnership with a major healthcare provider to expand market reach and drive revenue growth

Frustrations

Struggling to differentiate their healthcare brand in a crowded and competitive market
Facing challenges in effectively measuring the return on investment (ROI) of marketing campaigns
Difficulty in keeping up with the rapidly evolving digital landscape and leveraging the latest marketing technologies

Name:

David Lee

Age :

35

Gender :

Male

Occupation :

Marketing Director

Industry :

Technology

Education :

Masters, Digital Marketing

Preferred platforms

GOALS

Generate high-quality leads for their cutting-edge technology solutions targeting businesses in a specific niche
Establish their technology brand as a thought leader and innovator through engaging content marketing and social media strategies
Secure speaking engagements at prestigious industry conferences to build credibility and attract investors

Frustrations

Facing difficulty reaching the right target audience for their niche technology products
Encountering resistance from their sales team to adopt new marketing technologies and strategies
Struggling to measure the effectiveness of content marketing efforts and demonstrate its impact on lead generation

Name:

Emily Chen

Age :

50

Gender :

Female

Occupation :

Vice President, Corporate Communications

Industry :

Energy

Education :

Masters, Public Relations

Preferred platforms

GOALS

Improve their energy company's public image and reputation amidst growing concerns about environmental sustainability
Effectively communicate their company's commitment to renewable energy sources and sustainable practices
Build stronger relationships with key stakeholders, including investors, policymakers, and community members

Frustrations

Dealing with negative media coverage and public perception of the energy industry
Facing challenges in communicating complex technical information about energy solutions in a clear and engaging manner
Struggling to demonstrate the positive social and environmental impact of their company's operations to a skeptical audience

Langrand Geographic and Demographic Insights

Geographic Insights: Langrand's primary target market is the United States, with a strong focus on businesses seeking healthcare marketing expertise.

Top Countries

United States
90%
Canada
3%
United Kingdom
2%
Germany
1.5%
Australia
1%

Demographic Insights: Langrand's target audience consists of professionals aged 35-54, with a slight male skew, reflecting decision-making roles in their target industries.

Age Distribution

Gender Distribution

Langrand Socio-economic Profile

Household and Income Insights: Langrand's target audience typically falls within households of 2-4 members, reflecting established professionals with families and middle to high income levels.

Educational and Employment Insights: Langrand's audience is primarily employed full-time, with a high proportion of university graduates, indicating a focus on experienced professionals.

Households Size

Income Distribution

Education Level

Employment Status

Langrand Behavioral Insights

Interest-Based Insights: Target audience is interested in business and technology trends, particularly in healthcare, as well as executive leadership and digital marketing strategies.

Technology and Social Media Usage: Target users prefer LinkedIn, YouTube, and Twitter, primarily using desktops, indicating a professional online presence.

Interests

business newstechnology trendsindustry eventsexecutive leadershipdigital marketingdata analyticshealthcare innovation

Device Breakdown

Social Media Usage

Langrand Top Competitors

Competitor	Estimated market share	Top domains
The&Partnership	20.5%	Advertising, Creative Strategy, Digital Transformation
VMLY&R	35.2%	Marketing, Data & Technology, Brand Experience
McCann Worldgroup	29.3%	Global Advertising, Creative Solutions, Integrated Marketing

thinklabgroup.com

www.welcomemisfit.com/

[email protected]