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Major Markets
United States
Canada
United KingdomKey Competitors
TheWrap Top Products
Brand Positioning
TheWrap positions itself as the leading independent and authoritative digital news source for Hollywood, offering unparalleled industry insights, investigative reporting, and exclusive business intelligence for entertainment professionals.
Customer Sentiments
Customer sentiment appears to be positive, especially among industry insiders who value its in-depth reporting and exclusive insights, as evidenced by the robust WrapPRO subscription service. The company's numerous awards also validate its journalistic quality and perceived value.
TheWrap Key Value Propositions
TheWrap's key value proposition lies in providing authoritative industry news and exclusive business intelligence tailored for entertainment professionals. It offers in-depth analysis, awards season coverage, and networking opportunities that are crucial for industry insiders and aspiring professionals.
TheWrap SWOT Analysis
Strengths
Independently owned Hollywood trade publication.
Award-winning investigative reporting.
Robust WrapPRO subscription for insiders.
Weaknesses
Specific WrapPRO pricing not explicit.
Reliance on subscription for premium content.
Might be perceived as US-centric.
Opportunities
Expand global readership and events.
Develop more personalized content experiences.
Leverage AI for deeper industry insights.
Threats
Competition from established trades.
Changing media consumption habits.
Economic downturn impacting ad spend and subscriptions.
Market Growth Stage
Pace of Market Growth
TheWrap Target Audience
Geographic Insights
Primarily serving the US entertainment market, particularly Hollywood, with significant but smaller international reach.
Top Countries
United States
80% market share
Canada
5% market share
United Kingdom
3% market share
Australia
2% market share
Germany
1% market share
TheWrap Audience Segments
The Executive Insider
28-55 years
Male • Female
Los Angeles • New York • Atlanta • Vancouver • London
The Aspiring Professional
22-45 years
Male • Female
Los Angeles • New York • Burbank • Santa Monica
The Entertainment Enthusiast
18-30 years
Male • Female
Global
The Industry Veteran
40-65 years
Male • Female
Los Angeles • New York • Global
The WrapStyle Follower
25-40 years
Female
Los Angeles • New York • Paris • Milan
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor TheWrap
Personalized User Onboarding
Craft tailored onboarding experiences for different entertainment industry roles (executives, creatives, etc.). This targeted approach will quickly demonstrate the value of TheWrap and WrapPRO's content, leading to increased engagement and higher subscription conversion rates.
Learn moreIn-depth Buyer's Guide Creation
Develop comprehensive buyer's guides on specific topics relevant to the entertainment industry, such as navigating film financing or understanding streaming metrics. This valuable content will attract professionals seeking actionable insights and position TheWrap as a thought leader, thus generating leads for WrapPRO subscriptions.
Learn moreProduct Utilization Playbooks
Create product utilization playbooks that clearly illustrate how industry professionals can leverage TheWrap and WrapPRO's features to achieve specific goals, like tracking competitors or preparing for awards season. This educational resource will improve user comprehension and demonstrate the practical benefits of subscribing, encouraging continued engagement and renewal.
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