TheWrap : Market and Competitor Analysis

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www.thepwhl.com

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TheWrap is a digital news publication that provides coverage and analysis of the entertainment and media industry. They offer breaking news, investigative reporting, expert opinions, awards season coverage, and in-depth features on film, TV, and related topics. In addition to their free content, TheWrap has a subscription service, WrapPRO, providing premium content for industry professionals.

Company : TheWrap

Industry : EntertainmentMediaNews

Major Markets

United States

Canada

United Kingdom

Key Competitors

Deadline

Variety

The Hollywood Reporter

TheWrap Key Value propositions

Industry News

Analysis & Insights

Networking Opportunities

Exclusive Content

TheWrap Latest news

TheWrap - Your trusted source for breaking entertainment news, film ...

... entertainment news, film reviews, TV updates and Hollywood insights. Stay informed with the latest entertainment headlines and analysis from TheWrap.

Breaking Entertainment News and Analysis - TheWrap

Disney's 'Big Hero 6' Adds Maya Rudolph to Top-Secret Voice Cast ...

Apr 28, 2014 ... ... Big Hero 6,” TheWrap has learned. A representative for Disney ... Subscribe to Breaking News. Daily updates of the most vital industry ...

Ratings: Diane Sawyer Ties for Demo Win in Last Full Week at ...

Aug 26, 2014 ... NBC also has bragging points, however: “Nightly News” is the top evening newscast in total viewers and the 18-49 and 25-54 demos when you count ...

TheWrap SWOT Analysis

Strengths

Strong brand recognition within HollywoodEstablished network of industry insidersProvides valuable insights and analysis

Weaknesses

Reliant on advertising revenueCompetition from other entertainment news outletsMay have a limited audience outside of industry professionals

Opportunities

Expand international coverageDevelop more video and multimedia contentOffer specialized industry reports and data

Threats

Decline in traditional media consumptionIncreased competition from social mediaEconomic downturn impacting entertainment spending

Top Marketing Strategies for TheWrap

Content Marketing Expansion

TheWrap should create more targeted content for different segments of the entertainment industry, such as film, television, streaming, and awards season. This will increase audience engagement and attract new subscribers to WrapPRO.

Partnerships and Collaborations

TheWrap can partner with other entertainment industry businesses, such as film studios, production companies, and talent agencies. This will provide access to new audiences and opportunities for co-marketing.

Data-Driven Audience Targeting

Using data analytics, TheWrap can identify key audience segments within the entertainment industry and tailor its marketing efforts to reach them effectively. This will increase conversion rates and drive subscriber growth.

Apply these strategies to your business with just one-click at Waxwing.ai

TheWrap User Persona

Name:

Sarah Jones

Age :

32

Gender :

Female

Occupation :

Film Producer

Industry :

Film

Education :

Master of Fine Arts, Film Production

Preferred platforms

GOALS

Secure funding for her next independent film project, aiming for a budget of $5 million
Negotiate a distribution deal with a streaming platform or studio for wider audience reach
Get her film accepted and premiered at a prestigious film festival like Sundance or Cannes

Frustrations

Facing difficulty securing funding from risk-averse investors
Experiencing challenges in breaking through the noise and getting her film noticed by distributors
Dealing with the competitive film festival submission process and rejection

Name:

Mark Williams

Age :

45

Gender :

Male

Occupation :

Entertainment Lawyer

Industry :

Media

Education :

Juris Doctor, Entertainment Law

Preferred platforms

GOALS

Stay informed about the latest legal developments and industry trends in entertainment law
Expand his network and connect with potential clients, including actors, directors, and producers
Negotiate favorable contracts for his clients and protect their rights in the entertainment industry

Frustrations

Keeping up with the rapidly changing legal landscape and precedents in entertainment law
Facing difficulty in attracting high-profile clients in a highly competitive industry
Dealing with demanding clients and complex contract negotiations that can be time-consuming

Name:

Emily Chen

Age :

27

Gender :

Female

Occupation :

Social Media Manager

Industry :

Entertainment

Education :

Bachelor of Arts, Communications

Preferred platforms

GOALS

Grow the social media presence of her clients, who are primarily actors and musicians
Create engaging and shareable content that resonates with target audiences and generates buzz
Secure brand partnerships and influencer marketing opportunities to increase revenue and exposure for her clients

Frustrations

Dealing with the constant pressure to create viral content and keep up with ever-changing social media algorithms
Managing demanding clients and their expectations for rapid growth and engagement
Navigating the competitive landscape of social media management and standing out from other agencies and individuals

TheWrap Geographic and Demographic Insights

Geographic Insights: TheWrap's primary market is the US, followed by Canada, indicating a focus on North American entertainment industry.

Top Countries

United States
75%
Canada
10%
United Kingdom
5%
Australia
3%
India
2%

Demographic Insights: TheWrap's target audience consists of professionals aged 25-44, with a slightly higher male representation.

Age Distribution

Gender Distribution

TheWrap Socio-economic Profile

Household and Income Insights: TheWrap's audience mostly falls in the middle-income bracket and are part of households of 2-4 individuals.

Educational and Employment Insights: Majority of TheWrap's target users are employed full-time with University-level education, reflecting its industry-focused content.

Households Size

Income Distribution

Education Level

Employment Status

TheWrap Behavioral Insights

Interest-Based Insights: Target users show interests in entertainment industry, including movies, TV, music, celebrity news, indicating their alignment with TheWrap's content.

Technology and Social Media Usage: Users primarily access content on desktops and engage heavily with Twitter, LinkedIn, Instagram, and YouTube.

Interests

MoviesTV ShowsStreamingMusicCelebrity NewsTechnologyTravel

Device Breakdown

Social Media Usage

TheWrap Top Competitors

Competitor	Estimated market share	Top domains
Deadline	25.5%	Film, Television, Media Business
Variety	24.5%	Film, Television, Music
The Hollywood Reporter	20%	Film, Television, Awards

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