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TheWrap is a digital news publication that provides coverage and analysis of the entertainment and media industry. They offer breaking news, investigative reporting, expert opinions, awards season coverage, and in-depth features on film, TV, and related topics. In addition to their free content, TheWrap has a subscription service, WrapPRO, providing premium content for industry professionals.
Company : TheWrap
Industry : EntertainmentMediaNews
TheWrap Key Value propositions
TheWrap Latest news
TheWrap - Your trusted source for breaking entertainment news, film ...
... entertainment news, film reviews, TV updates and Hollywood insights. Stay informed with the latest entertainment headlines and analysis from TheWrap.
Breaking Entertainment News and Analysis - TheWrap
Breaking Entertainment News and Analysis. Elon Musk Unveils Trump Shooting ... The Wrap on instagram · Visit The Wrap on youtube. © Copyright 2024 TheWrap .
Disney's 'Big Hero 6' Adds Maya Rudolph to Top-Secret Voice Cast ...
Apr 28, 2014 ... ... Big Hero 6,” TheWrap has learned. A representative for Disney ... Subscribe to Breaking News. Daily updates of the most vital industry ...
Ratings: Diane Sawyer Ties for Demo Win in Last Full Week at ...
Aug 26, 2014 ... NBC also has bragging points, however: “Nightly News” is the top evening newscast in total viewers and the 18-49 and 25-54 demos when you count ...
TheWrap SWOT Analysis
Strengths
Strong brand recognition within HollywoodEstablished network of industry insidersProvides valuable insights and analysis
Weaknesses
Reliant on advertising revenueCompetition from other entertainment news outletsMay have a limited audience outside of industry professionals
Opportunities
Expand international coverageDevelop more video and multimedia contentOffer specialized industry reports and data
Threats
Decline in traditional media consumptionIncreased competition from social mediaEconomic downturn impacting entertainment spending
Top Marketing Strategies for TheWrap
TheWrap User Persona
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GOALS
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TheWrap Geographic and Demographic Insights
Geographic Insights: TheWrap's primary market is the US, followed by Canada, indicating a focus on North American entertainment industry.
United States
75%
Canada
10%
United Kingdom
5%
Australia
3%
India
2%
Demographic Insights: TheWrap's target audience consists of professionals aged 25-44, with a slightly higher male representation.
TheWrap Socio-economic Profile
Household and Income Insights: TheWrap's audience mostly falls in the middle-income bracket and are part of households of 2-4 individuals.
Educational and Employment Insights: Majority of TheWrap's target users are employed full-time with University-level education, reflecting its industry-focused content.
TheWrap Behavioral Insights
Interest-Based Insights: Target users show interests in entertainment industry, including movies, TV, music, celebrity news, indicating their alignment with TheWrap's content.
Technology and Social Media Usage: Users primarily access content on desktops and engage heavily with Twitter, LinkedIn, Instagram, and YouTube.
TheWrap Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Deadline | 25.5% | Film, Television, Media Business |
Variety | 24.5% | Film, Television, Music |
The Hollywood Reporter | 20% | Film, Television, Awards |