Find stats on top websites

TheWrap

TheWrap is a digital news publication that provides coverage and analysis of the entertainment and media industry. They offer breaking news, investigative reporting, expert opinions, awards season coverage, and in-depth features on film, TV, and related topics. In addition to their free content, TheWrap has a subscription service, WrapPRO, providing premium content for industry professionals.

Company : TheWrap

Industry : EntertainmentMediaNews

Major Markets

United States flagUnited States
Canada flagCanada
United Kingdom flagUnited Kingdom

Key Competitors

Deadline
Variety
The Hollywood Reporter

TheWrap Key Value propositions

Industry News
Analysis & Insights
Networking Opportunities
Exclusive Content

TheWrap SWOT Analysis

Strengths

Strong brand recognition within HollywoodEstablished network of industry insidersProvides valuable insights and analysis

Weaknesses

Reliant on advertising revenueCompetition from other entertainment news outletsMay have a limited audience outside of industry professionals

Opportunities

Expand international coverageDevelop more video and multimedia contentOffer specialized industry reports and data

Threats

Decline in traditional media consumptionIncreased competition from social mediaEconomic downturn impacting entertainment spending

Top Marketing Strategies for TheWrap

Content Marketing Expansion

TheWrap should create more targeted content for different segments of the entertainment industry, such as film, television, streaming, and awards season. This will increase audience engagement and attract new subscribers to WrapPRO.

Partnerships and Collaborations

TheWrap can partner with other entertainment industry businesses, such as film studios, production companies, and talent agencies. This will provide access to new audiences and opportunities for co-marketing.

Data-Driven Audience Targeting

Using data analytics, TheWrap can identify key audience segments within the entertainment industry and tailor its marketing efforts to reach them effectively. This will increase conversion rates and drive subscriber growth.

Apply these strategies to your business with just one-click at Waxwing.ai

TheWrap User Persona

TheWrap Geographic and Demographic Insights

Geographic Insights: TheWrap's primary market is the US, followed by Canada, indicating a focus on North American entertainment industry.

Top Countries

  • United States flag

    United States

    75%

  • Canada flag

    Canada

    10%

  • United Kingdom flag

    United Kingdom

    5%

  • Australia flag

    Australia

    3%

  • India flag

    India

    2%

Demographic Insights: TheWrap's target audience consists of professionals aged 25-44, with a slightly higher male representation.

Age Distribution

Gender Distribution

TheWrap Socio-economic Profile

Household and Income Insights: TheWrap's audience mostly falls in the middle-income bracket and are part of households of 2-4 individuals.

Educational and Employment Insights: Majority of TheWrap's target users are employed full-time with University-level education, reflecting its industry-focused content.

Households Size

Income Distribution

Education Level

Employment Status

TheWrap Behavioral Insights

Interest-Based Insights: Target users show interests in entertainment industry, including movies, TV, music, celebrity news, indicating their alignment with TheWrap's content.

Technology and Social Media Usage: Users primarily access content on desktops and engage heavily with Twitter, LinkedIn, Instagram, and YouTube.

Interests

MoviesTV ShowsStreamingMusicCelebrity NewsTechnologyTravel

Device Breakdown

Social Media Usage

TheWrap Top Competitors

Competitor
Estimated market share
Top domains
Deadline25.5%Film, Television, Media Business
Variety24.5%Film, Television, Music
The Hollywood Reporter20%Film, Television, Awards

Previous

www.thepwhl.com

Next

www.unityone.org

logo

[email protected]