Top Marketing Strategies for Total Beauty Media

Total Beauty Media User Persona

Name:

Emily Chen

Age :

25

Gender :

Female

Occupation :

Marketing Coordinator

Industry :

Tech

Education :

Bachelor's degree, Marketing

Preferred platforms

GOALS

• Staying up-to-date on the latest makeup trends to create engaging content for her personal social media
• Finding effective and affordable skincare products to address her combination skin concerns
• Discovering new and cruelty-free makeup brands to align with her values

Frustrations

• Sifting through countless product reviews to find unbiased opinions
• Struggling to recreate intricate makeup looks seen on social media
• Not having enough time to test out every new beauty product that piques her interest

Name:

Jessica Rodriguez

Age :

38

Gender :

Female

Occupation :

Stay-at-Home Mom

Industry :

Parenting

Education :

Associate's degree, Early Childhood Education

Preferred platforms

GOALS

• Finding age-appropriate and natural-looking makeup for everyday wear
• Discovering simple and effective skincare routines that fit into her busy schedule
• Learning about clean and sustainable beauty products that are safe for her family

Frustrations

• Feeling overwhelmed by the sheer number of beauty products and brands available
• Lacking the time and energy to experiment with elaborate skincare routines
• Worrying about the potential harmful effects of certain chemicals in beauty products

Name:

Aisha Patel

Age :

19

Gender :

Female

Occupation :

College Student

Industry :

Education

Education :

High School Diploma

Preferred platforms

GOALS

• Experimenting with bold and colorful makeup looks for parties and events
• Achieving clear and radiant skin to boost her confidence
• Finding affordable and trendy beauty products that fit her student budget

Frustrations

• Dealing with acne breakouts and finding skincare products that cater to her sensitive skin
• Mastering advanced makeup techniques like contouring and eyeshadow application
• Affording high-end makeup products that are often featured in tutorials and reviews

Total Beauty Media Geographic and Demographic Insights

Geographic Insights: Total Beauty Media's primary market is the United States, followed by Canada and the United Kingdom. Australia and India represent emerging markets with significant growth potential.

Demographic Insights: Total Beauty Media's target audience is predominantly female, aged between 18-44. The platform appeals to a younger demographic interested in the latest beauty trends and products.

Total Beauty Media Socio-economic Profile

Household and Income Insights: The majority of Total Beauty Media's target users belong to households of 2-4 members with medium income levels, indicating a broad appeal across different socioeconomic groups.

Educational and Employment Insights: Total Beauty Media's users are primarily employed full-time or part-time, with a significant portion having a university or college degree, suggesting an educated and engaged audience.

Total Beauty Media Behavioral Insights

Interest-Based Insights: Total Beauty Media users show a strong interest in beauty, skincare, makeup, haircare, fashion, wellness, and celebrity news.

Technology and Social Media Usage: Total Beauty Media users are highly active on social media, particularly Instagram and YouTube. They primarily access content through their smartphones, with a slight preference for Android devices.

Total Beauty Media Top Competitors