Viable Thoughts Learning Solutions : Market and Competitor Analysis

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Viable Thoughts Learning Solutions is an Indian EdTech company that offers online tutoring services for students from grade school to high school across multiple educational boards in India. They provide live online classes, co-curricular activities, and access to various learning resources through their platform. The company focuses on delivering personalized learning experiences with a strong emphasis on conceptual understanding and interactive teaching methodologies.

Company : Viable Thoughts Learning Solutions

Industry : EdTechE-LearningOnline Tutoring

Major Markets

India

United Arab Emirates

United States

Key Competitors

Byju's

Vedantu

Toppr

Viable Thoughts Learning Solutions Key Value propositions

Personalized Learning

Interactive Teaching

Quality Education

Indian Curriculum Focus

Viable Thoughts Learning Solutions Latest news

About Us – Viable Thoughts Learning Solutions

She believes that knowledge and skills are important for the overall development of an individual and technology-driven learning is a powerful new age medium.

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Viable Thoughts Learning Solutions SWOT Analysis

Strengths

Personalized learning with small batch sizes.Focus on interactive teaching and conceptual understanding.Experienced tutors and alignment with Indian curricula.

Weaknesses

Limited geographical reach due to focus on Indian students.Potential dependence on technology and internet connectivity.Competition from established players in the Indian EdTech market.

Opportunities

Expand course offerings to cater to wider age groups and competitive exams.Develop partnerships with schools and educational institutions.Leverage technology for enhanced learning experiences and analytics.

Threats

Intense competition from well-funded EdTech companies.Changing regulations and government policies in the education sector.Economic fluctuations impacting parental spending on education.

Top Marketing Strategies for Viable Thoughts Learning Solutions

Personalized User Onboarding

Tailor the onboarding experience to each student's learning style and goals. This increases user engagement and reduces churn by making the platform feel more relevant and helpful.

Interactive ROI Calculator

Create a tool that helps parents calculate the potential return on investment for their child's tutoring. This makes the value proposition more tangible and persuasive, increasing conversion rates.

Content-Specific Call-to-Action Optimization

Use different call-to-actions depending on the type of content being presented. This helps to guide users towards the desired action and increases the effectiveness of marketing efforts.

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Viable Thoughts Learning Solutions User Persona

Name:

Anjali Kapoor

Age :

38

Gender :

Female

Occupation :

Marketing Manager

Industry :

IT

Education :

MBA, Marketing

Preferred platforms

GOALS

Wants her son, Rohan, to excel in mathematics and develop strong problem-solving skills through engaging and interactive online learning
Aims to provide Rohan with supplementary support in science and English to build a strong foundation for higher grades and competitive exams
Seeks a personalized learning experience for Rohan that caters to his individual learning style and pace, helping him grasp concepts effectively.

Frustrations

Balancing work, household chores, and Rohan's studies, often struggling to dedicate sufficient time for his academic needs
Finding high-quality online tutoring services that fit her budget and offer flexible timings
Concerned about Rohan's increasing screen time and the effectiveness of online learning compared to traditional methods.

Name:

Vikram Shah

Age :

42

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

B.Tech, Computer Science

Preferred platforms

GOALS

Desires to supplement his daughter, Anya's, classroom learning with interactive online sessions that foster a deeper understanding of STEM subjects
Wants to ensure Anya develops strong communication and critical thinking skills through engaging online English and Social Studies lessons
Seeks an online platform that offers comprehensive learning resources like mock tests and practice papers aligned with Anya's curriculum.

Frustrations

Limited availability of qualified and experienced tutors for higher-grade science and math subjects
Difficulty in finding online platforms that cater to Anya's specific educational board and curriculum requirements
Juggling between work commitments and monitoring Anya's academic progress and online learning schedule.

Name:

Priya Menon

Age :

35

Gender :

Female

Occupation :

Teacher

Industry :

Education

Education :

M.A., English Literature

Preferred platforms

GOALS

Wishes to provide her son, Arjun, with additional support in English and Social Studies to improve his comprehension and analytical skills
Wants to ensure Arjun develops a love for learning through interactive and engaging online sessions that go beyond rote memorization
Seeks an affordable online tutoring platform that offers personalized attention and a structured learning approach.

Frustrations

Finding affordable online tutoring options that align with her budget as a teacher
Concerned about the lack of personal interaction and individual attention in large online classes
Limited access to technology and reliable internet connectivity at times, posing challenges to consistent online learning.

Viable Thoughts Learning Solutions Geographic and Demographic Insights

Geographic Insights: Viable Thoughts Learning Solutions primarily targets the Indian market, with a significant 95% of its estimated user base residing in India. The remaining 5% is distributed among the UAE, US, Canada, and the UK.

Top Countries

India
95%
United Arab Emirates
3%
United States
1%
Canada
0.5%
United Kingdom
0.5%

Demographic Insights: Viable Thoughts sees the largest demographic in the 35-44 age group, signifying parents seeking online tutoring. The gender distribution skews slightly towards males at 55%.

Age Distribution

Gender Distribution

Viable Thoughts Learning Solutions Socio-economic Profile

Household and Income Insights: Viable Thoughts' primary users are from families with 3-4 members, indicating a focus on households with children. The income distribution reflects a large middle-class user base with a preference for quality online education.

Educational and Employment Insights: Most target users are employed full-time and hold university or college degrees, reflecting parents seeking supplementary education for their children.

Households Size

Income Distribution

Education Level

Employment Status

Viable Thoughts Learning Solutions Behavioral Insights

Interest-Based Insights: Parents using Viable Thoughts are interested in educational resources, parenting tips, technology, and their local communities.

Technology and Social Media Usage: Viable Thoughts users are active on YouTube, Instagram, and Facebook. They primarily access these platforms and online learning resources through Android devices and desktops.

Interests

Parenting TipsEducational ResourcesChild DevelopmentTechnology and GadgetsOnline ShoppingLocal EventsNews and Current Affairs

Device Breakdown

Social Media Usage

Viable Thoughts Learning Solutions Top Competitors

Competitor	Estimated market share	Top domains
Byju's	40%	K-12 Education, Test Preparation, Online Learning
Vedantu	30%	Live Online Classes, Competitive Exams, K-12 Tutoring
Toppr	15%	K-12 Learning App, Adaptive Practice, Mock Tests

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