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Executive Summary

Industries

EdTechOnline TutoringSupplemental Education

Major Markets

India flagIndia
United States flagUnited States
United Arab Emirates flagUnited Arab Emirates

Key Competitors

Viable Thoughts Learning Solutions Top Products

Summer Camp
Viable Thoughts Learning Solutions Courses

Brand Positioning

Viable Thoughts Learning Solutions positions itself as a holistic online education platform, emphasizing personalized attention, conceptual understanding, and co-curricular development, aligned with NEP 2020 principles for Indian students.

Customer Sentiments

Customer sentiment is likely positive, driven by the brand's focus on quality education, personalized attention, and a holistic approach to development, which addresses key parental concerns like academic performance and overall well-being. The clear refund policy for academic courses also fosters trust and confidence among discerning customers.

Viable Thoughts Learning Solutions Key Value Propositions

Viable Thoughts offers a unique blend of academic rigor and holistic development, providing personalized online tutoring with small batch sizes and a wide array of co-curricular activities. It ensures conceptual understanding and critical thinking, moving beyond rote learning, while adhering to NEP 2020 guidelines.

Holistic Development
Personalized Learning
Conceptual Understanding
Co-curricular Activities

Viable Thoughts Learning Solutions SWOT Analysis

Strengths

NEP 2020 aligned holistic approach.

Small batch sizes for personalized attention.

Wide range of academic and co-curricular offerings.

Weaknesses

Limited explicit pricing information.

Relatively smaller brand recognition compared to large competitors.

Dependence on internet connectivity for service delivery.

Opportunities

Growing demand for online education in India.

Expansion into more regional Indian state boards.

Partnerships with schools for blended learning programs.

Threats

Intense competition from established EdTech giants.

Price sensitivity of target audience.

Maintaining quality of online delivery and engagement.

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

Viable Thoughts Learning Solutions Target Audience

View Details

Geographic Insights

Primarily focused on India, especially South Indian states. Minimal global presence indicated.

Top Countries

India flag

India

99.5% market share

United States flag

United States

0.1% market share

United Arab Emirates flag

United Arab Emirates

0.1% market share

United Kingdom flag

United Kingdom

0.1% market share

Canada flag

Canada

0.1% market share

Viable Thoughts Learning Solutions Audience Segments

Academically Focused Urban Parents

30-55 years

Male • Female

Karnataka • Tamil Nadu • Andhra Pradesh • Telangana • India (Tier 1 & 2 cities)

Holistic Development Parents

28-50 years

Male • Female

India

High School Exam Preparers

14-18 years

Male • Female

India

Early Learner Explorers

8-13 years

Male • Female

India

Expat Indian Parents

30-50 years

Male • Female

India (Global NRIs)

Social Media Usage Across Segments

Data shown in percentage (%) of usage across platforms

Recommended Marketing Strategiesfor Viable Thoughts Learning Solutions

Personalized User Onboarding

Tailor the onboarding experience to the specific needs and interests of parents and students based on their chosen curriculum, co-curricular interests, and learning goals. This will increase engagement and demonstrate the platform's ability to cater to individual requirements.

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User Activity Summary Emails

Send regular email summaries to parents highlighting their child's progress, completed activities, and upcoming sessions. This provides valuable insight into the learning journey and reinforces the value of the Viable Thoughts platform, encouraging continued enrollment.

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Product Benefit Reinforcement in Onboarding

Emphasize the unique benefits of Viable Thoughts during the onboarding process, such as small batch sizes, personalized attention, expert tutors, and alignment with NEP 2020. Showcasing the value proposition early will increase user activation and long-term retention.

Learn more

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