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Viable Thoughts Learning Solutions positions itself as a holistic online education platform, emphasizing personalized attention, conceptual understanding, and co-curricular development, aligned with NEP 2020 principles for Indian students.
Customer sentiment is likely positive, driven by the brand's focus on quality education, personalized attention, and a holistic approach to development, which addresses key parental concerns like academic performance and overall well-being. The clear refund policy for academic courses also fosters trust and confidence among discerning customers.
Viable Thoughts offers a unique blend of academic rigor and holistic development, providing personalized online tutoring with small batch sizes and a wide array of co-curricular activities. It ensures conceptual understanding and critical thinking, moving beyond rote learning, while adhering to NEP 2020 guidelines.
NEP 2020 aligned holistic approach.
Small batch sizes for personalized attention.
Wide range of academic and co-curricular offerings.
Limited explicit pricing information.
Relatively smaller brand recognition compared to large competitors.
Dependence on internet connectivity for service delivery.
Growing demand for online education in India.
Expansion into more regional Indian state boards.
Partnerships with schools for blended learning programs.
Intense competition from established EdTech giants.
Price sensitivity of target audience.
Maintaining quality of online delivery and engagement.
Primarily focused on India, especially South Indian states. Minimal global presence indicated.
India
99.5% market share
United States
0.1% market share
United Arab Emirates
0.1% market share
United Kingdom
0.1% market share
Canada
0.1% market share
30-55 years
Male • Female
Karnataka • Tamil Nadu • Andhra Pradesh • Telangana • India (Tier 1 & 2 cities)
28-50 years
Male • Female
India
14-18 years
Male • Female
India
8-13 years
Male • Female
India
30-50 years
Male • Female
India (Global NRIs)
Data shown in percentage (%) of usage across platforms
Tailor the onboarding experience to the specific needs and interests of parents and students based on their chosen curriculum, co-curricular interests, and learning goals. This will increase engagement and demonstrate the platform's ability to cater to individual requirements.
Learn moreSend regular email summaries to parents highlighting their child's progress, completed activities, and upcoming sessions. This provides valuable insight into the learning journey and reinforces the value of the Viable Thoughts platform, encouraging continued enrollment.
Learn moreEmphasize the unique benefits of Viable Thoughts during the onboarding process, such as small batch sizes, personalized attention, expert tutors, and alignment with NEP 2020. Showcasing the value proposition early will increase user activation and long-term retention.
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