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TheWrap Target Audience

User Segments

Age: 38

Gender: Female

Occupation: Studio Executive, Head of Development

Education: Master's Degree, Business Administration

Age: 45

Gender: Male

Occupation: Independent Producer

Education: Bachelor's Degree, Film Studies

Age: 32

Gender: Female

Occupation: Streaming Platform Content Strategist

Education: Master's Degree, Media Management

Ava Chen

Ava Chen

Age: 38
Gender: Female
Occupation: Studio Executive, Head of Development
Education: Master's Degree, Business Administration
Industry: Film
Channels: LinkedInXYouTube

Goals

  • Identify emerging talent and intellectual properties for future projects to stay competitive
  • Forecast market trends and audience reception to minimize financial risks
  • Streamline decision-making processes for greenlighting films and TV series.

Pain Points

  • Lack of real-time, actionable data on industry shifts and audience preferences
  • Difficulty in quickly validating new project ideas against market demand
  • Time-consuming process of sifting through fragmented news sources for comprehensive insights.

TheWrap Geographic Distribution

Primarily serving the US entertainment market, particularly Hollywood, with significant but smaller international reach.

Top Countries

United States flag

United States

80%
Canada flag

Canada

5%
United Kingdom flag

United Kingdom

3%
Australia flag

Australia

2%
Germany flag

Germany

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

The audience primarily consists of smaller households (1-4 people) with a strong emphasis on high-income professionals.

Employment Status

Income Distribution

Education Level

TheWrap Behavior Analysis

Behavior Profile

Networking
Staying Informed
Industry Trends
Decision Making
Professional Development
Exclusive Insights
Awards Season
Social Media Engagement
Content Consumption
Digital Platforms
Information Seeking
Community Building
Event Participation
Analysis Driven
Learning
Research
Collaboration
Online Presence

Device Breakdown

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