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The Women's Network Target Audience

User Segments

Age: 21

Gender: Female

Occupation: Undergraduate Student

Education: Bachelor's Degree, Business Administration

Age: 19

Gender: Female

Occupation: Undergraduate Student

Education: Bachelor's Degree, Communications

Age: 20

Gender: Female

Occupation: Undergraduate Student (Part-Time Job)

Education: Bachelor's Degree, Computer Science

The Career Climber

The Career Climber

Age: 21
Gender: Female
Occupation: Undergraduate Student
Education: Bachelor's Degree, Business Administration
Industry: Higher Education, Career Development
Channels: LinkedInInstagramYouTube

Goals

  • Secure a competitive summer internship in a desired field
  • Expand professional network with industry leaders and mentors
  • Develop practical skills for future job applications and career advancement.

Pain Points

  • Difficulty in identifying relevant internship opportunities
  • Lack of direct access to experienced professionals for mentorship
  • Feeling overwhelmed by the job application process and competition.

The Women's Network Geographic Distribution

The Women's Network primarily operates in the US, Canada, and Ireland, with a strong presence across 120 university campuses, largely concentrated in the US.

Top Countries

United States flag

United States

90%
Canada flag

Canada

5%
Ireland flag

Ireland

3%
United Kingdom flag

United Kingdom

1%
Australia flag

Australia

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Primarily target users are college students, likely living in diverse household sizes, with varied income levels, often supported by families.

Employment Status

Income Distribution

Education Level

The Women's Network Behavior Analysis

Behavior Profile

Digitally Native
Social Media Engagement
Instagram
LinkedIn
TikTok
YouTube
Online Engagement
Active Participation
Proactive Learning
Networking Seeking
Confidence Building
Mentorship Seeking
Event Attendance
Community Focused
Self-Improvement
Content Consumption
Peer Influence
Career Oriented
Wellness Conscious
Exploratory

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