GOALS

• Reduce his family's environmental footprint and teach his children the importance of sustainability through responsible waste management and conscious consumption
• Support businesses and initiatives that align with his values of environmental responsibility and ethical practices
• Simplify his recycling routine and find a hassle-free way to responsibly dispose of a wider range of materials beyond standard curbside recycling.

Frustrations

• Struggling to find the time and energy to research and implement sustainable practices amidst his busy work and family schedule
• Feeling limited by the lack of comprehensive recycling options in his municipality, forcing him to compromise on his environmental values
• Feeling uncertain about the efficacy and transparency of some recycling programs and the final destination of the materials he diligently sorts.

GOALS

• Align her passion for creativity with her commitment to sustainability by finding ways to repurpose and upcycle materials in her art projects
• Minimize her environmental impact and contribute to a healthier planet by reducing her waste and making eco-conscious choices
• Discover and support local businesses and initiatives that prioritize sustainability and ethical practices.

Frustrations

• Finding it challenging to dispose of certain art and design materials responsibly, as they are often not accepted in traditional recycling programs
• Experiencing guilt when she has to discard materials that could potentially be reused or repurposed but lacks the time or resources to do so herself
• Feeling overwhelmed by the sheer volume of information and the constant pressure to live a perfectly sustainable life, leading to decision fatigue and occasional feelings of hypocrisy.