The Women's Network Competitor Insights

Major Markets

United States

Canada

Ireland

Key Competitors

Girls Who Code

Lean In

Top Marketing Channels

Girls Who Code

Social Media (Instagram)
Examples: User-generated content, 'Girls Who Code' story highlights, Influencer partnerships
Campaigns: #GirlsWhoCode, #CodeLikeAGirl, #SisterhoodOfCode

Content Marketing (Blog/Website)
Examples: Impact reports, Student success stories, Coding tutorials
Campaigns: Summer Immersion Program awareness, College & Career Readiness, Alumni Network engagement

Direct Program Enrollment
Online application portal, School partnerships for program delivery, Community center collaborations
Summer Immersion Program recruitment, Clubs Program outreach, College Loops sign-ups

Partnerships & Sponsorships
Corporate sponsorships, Foundation grants, Tech company collaborations
Corporate Social Responsibility initiatives, STEM Education funding, Diversity in Tech partnerships

Fundraising & Donations
Online donation forms, Annual giving campaigns, Philanthropic events
Support Girls Who Code, Invest in the Future of Tech, Inspire the Next Generation

Strong brand recognition and positive reputation in STEM education

Extensive network of schools and educators

Proven track record of impact in increasing diversity in tech.

Primary focus on coding may limit appeal to broader professional development

Potential over-reliance on grant funding and corporate sponsorships

May face challenges reaching girls in underserved rural areas.

Expand curriculum to include emerging tech fields like AI/ML

Develop more advanced programs for alumni

Leverage alumni network for mentorship and career opportunities.

Competition from other STEM education non-profits

Changing trends in technology education

Maintaining engagement as students age out of core programs.