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The target audience for MASB is primarily marketing executives, professionals, and organizations. This includes CMOs, marketing directors, marketing analysts, and anyone involved in measuring and improving marketing ROI. Additionally, they target business schools, measurement providers, media providers, and industry associations.
MASB's primary market is the US, followed by the UK and Canada. They see a smaller user base in European countries like Germany and Australia.
United States
United Kingdom
Canada
Germany
Australia
Primary age group concentration shows strong presence in:
31-35
Most active age range
The majority of MASB's target audience falls within the medium to high income brackets and are likely to be part of households of 2-4 individuals.
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