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Marketing Accountability Standards Board (MASB) Target Audience

The target audience for MASB is primarily marketing executives, professionals, and organizations. This includes CMOs, marketing directors, marketing analysts, and anyone involved in measuring and improving marketing ROI. Additionally, they target business schools, measurement providers, media providers, and industry associations.

User Segments

Marketing Accountability Standards Board (MASB) Geographic Distribution

MASB's primary market is the US, followed by the UK and Canada. They see a smaller user base in European countries like Germany and Australia.

Top Countries

United States flag

United States

60%
United Kingdom flag

United Kingdom

15%
Canada flag

Canada

8%
Germany flag

Germany

7%
Australia flag

Australia

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

The majority of MASB's target audience falls within the medium to high income brackets and are likely to be part of households of 2-4 individuals.

Employment Status

Income Distribution

Education Level

Marketing Accountability Standards Board (MASB) Behavior Analysis

Behavior Profile

Device Breakdown

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