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The website belongs to the City of West Columbia, South Carolina. The website provides information on city services, departments, news and events, and resources for residents, businesses and visitors. The website promotes West Columbia as a great place to live, work and visit.
Company : City of West Columbia
Industry : GovernmentMunicipal ServicesCommunity Development
City of West Columbia Key Value propositions
City of West Columbia Latest news
City of West Columbia - Head West | SC
[email protected]. George M. Crowe Council District #3 gmcrowe ... Sign up for E-News · Privacy Policy. CONNECT WITH US. 200 N. 12th Street West ...
West Columbia Citywide Redevelopment Plan
With the major industries of government, legal, and education dominating the region, companies have an opportunity to enter not only an affordable, but also an ...
Water & Sewer - City of West Columbia | SC
The Sewer Utility is a wastewater collection system comprised of 70 miles of sewer main. ... Sign up for E-News · Privacy Policy. CONNECT WITH US. 200 N. 12th ...
1021 CITY OF WEST COLUMBIA JOB DESCRIPTION, MARCH ...
Develops new zoning regulations as required by City Council or administrators; initiates zoning text amendments to address new situations or revise outdated ...
City of West Columbia SWOT Analysis
Strengths
Strong community focus and engagement.Affordable living compared to nearby metropolitan areas.Convenient location with access to major routes and amenities.
Weaknesses
Potential limitations in budget and resources common to smaller cities.May face challenges attracting and retaining young professionals seeking more urban environments.Website could be further enhanced for user experience and accessibility.
Opportunities
Leverage proximity to Columbia to attract businesses and residents.Develop and promote unique recreational and cultural attractions.Expand digital services and online engagement initiatives.
Threats
Competition from surrounding cities for residents and businesses.Economic downturns can impact city revenue and services.Changing demographics and evolving resident needs may require adaptation.
Top Marketing Strategies for City of West Columbia
Social Media Engagement
Creating engaging social media content that highlights local events, community news, and resident stories will foster a strong online community and attract new residents. Actively engaging with residents and visitors on social media platforms will also help build brand awareness and drive traffic to the website.
Content Marketing & Targeted Advertising
Develop compelling content that caters to various target audiences, including residents, visitors, and potential business owners. Utilize targeted advertising campaigns on social media and search engines to reach specific demographics and promote key initiatives like economic development and community events.
City of West Columbia User Persona
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GOALS
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City of West Columbia Geographic and Demographic Insights
Geographic Insights: The target market is highly localized to the United States, specifically South Carolina, with West Columbia being the primary focus. International reach is minimal.
Top Countries
United States
99.9%
Canada
0.1%
United Kingdom
%
Germany
%
Australia
%
Demographic Insights: The target demographic leans slightly towards females, with a balanced age distribution across young professionals, families, and retirees.
Age Distribution
Gender Distribution
City of West Columbia Socio-economic Profile
Household and Income Insights: The target audience comprises mainly households of 2-4 people with medium income levels, reflecting the city's affordability and family-oriented environment.
Educational and Employment Insights: The majority of residents are employed full-time or are business owners with a University or College education level.
Households Size
Income Distribution
Education Level
Employment Status
City of West Columbia Behavioral Insights
Interest-Based Insights: Residents are interested in local happenings, community news, leisure activities, property, employment, education, and dining options.
Technology and Social Media Usage: Residents primarily use Facebook, Instagram, and YouTube. Desktop, Android, and iOS platforms are popular for accessing information.
Interests
Device Breakdown
Social Media Usage
City of West Columbia Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| Cayce, SC | 33.3% | Government, Municipal Services, Community Events |
| Lexington, SC | 33.4% | Town Government, Economic Development, Quality of Life |
| Columbia, SC | 33.3% | City Government, Metropolitan Area, Tourism |
