Top Marketing Strategies for Tenth Mountain Recruiting

Tenth Mountain Recruiting User Persona

Name:

Sarah Chen

Age :

42

Gender :

Female

Occupation :

VP of Human Resources

Industry :

Technology

Education :

Master's Degree, Organizational Psychology

Preferred platforms

GOALS

• Streamline the hiring process for senior-level engineering roles to reduce time-to-fill and ensure a smooth transition for new hires
• Improve diversity and inclusion metrics by attracting and hiring a more diverse pool of candidates for leadership positions
• Enhance employer branding and attract top talent by showcasing company culture and values through various channels

Frustrations

• Struggling to find qualified candidates with the right technical skills and experience for niche roles
• Facing challenges in creating an inclusive and equitable hiring process that attracts diverse talent
• Dealing with lengthy hiring timelines due to multiple interview rounds and decision-making processes

Name:

Mark Williams

Age :

55

Gender :

Male

Occupation :

Director of Logistics

Industry :

Logistics/Supply Chain

Education :

Bachelor's Degree, Supply Chain Management

Preferred platforms

GOALS

• Find an experienced and reliable Operations Manager to oversee a complex supply chain network and optimize efficiency
• Implement new logistics technology solutions to improve visibility, reduce costs, and enhance overall performance
• Build a resilient and agile supply chain that can adapt to disruptions and changing market demands

Frustrations

• Experiencing difficulty in sourcing candidates with expertise in both traditional logistics and emerging technologies
• Facing resistance to change when implementing new software or processes within the organization
• Dealing with the ongoing challenges of supply chain disruptions, rising costs, and labor shortages

Name:

Jessica Davis

Age :

38

Gender :

Female

Occupation :

Program Manager

Industry :

Government/Military

Education :

Master's Degree, Public Administration

Preferred platforms

GOALS

• Recruit highly skilled veterans with security clearances for sensitive government contracts
• Develop a comprehensive onboarding and training program to help veterans transition into civilian roles
• Foster a supportive and inclusive work environment that values the skills and experiences of veterans

Frustrations

• Encountering challenges in navigating the complexities of government hiring regulations and processes
• Finding it difficult to translate military experience and skills into relevant qualifications for civilian jobs
• Facing unconscious bias against veterans during the hiring process, leading to missed opportunities

Tenth Mountain Recruiting Geographic and Demographic Insights

Geographic Insights: Tenth Mountain Recruiting's primary market is the United States, with a significant majority of their user base located there. They have a smaller but growing presence in Canada, the UK, Germany, and Australia.

Demographic Insights: Tenth Mountain Recruiting's target audience is primarily male, aged between 35-54. This aligns with their focus on experienced professionals and executive positions.

Tenth Mountain Recruiting Socio-economic Profile

Household and Income Insights: Tenth Mountain Recruiting's target users typically fall within the medium to high-income brackets and reside in households of 2-4 individuals.

Educational and Employment Insights: The majority of Tenth Mountain Recruiting's target users are employed full-time and hold a university or college degree, reflecting their focus on skilled professionals.

Tenth Mountain Recruiting Behavioral Insights

Interest-Based Insights: Target users are interested in business news, technology trends within cybersecurity and logistics, and government affairs, reflecting the industries they serve.

Technology and Social Media Usage: Users prefer LinkedIn and are active on desktop devices, suggesting a professional online presence and focus.

Tenth Mountain Recruiting Top Competitors