Top Marketing Strategies for Tenseconds

Tenseconds User Persona

Name:

John Smith

Age :

32

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

Bachelor's Degree, Computer Science

Preferred platforms

GOALS

• Improve running performance and prevent injuries by finding insoles that provide optimal support and cushioning
• Transition from traditional dress shoes to more comfortable footwear options without sacrificing style for work
• Alleviate daily foot pain caused by prolonged standing and walking, especially during commutes and errands

Frustrations

• Experiencing recurring foot pain while running, which hinders training progress and affects overall performance
• Finding it challenging to find comfortable and stylish dress shoes that don't aggravate existing foot pain
• Dealing with discomfort and fatigue in feet after long hours of standing at work and commuting in uncomfortable shoes

Name:

Emily Chen

Age :

28

Gender :

Female

Occupation :

Registered Nurse

Industry :

Healthcare

Education :

Bachelor's Degree, Nursing

Preferred platforms

GOALS

• Find comfortable and supportive insoles that can withstand long hours of standing and walking during hospital shifts
• Seek relief from plantar fasciitis pain that developed from work-related activities
• Maintain good posture and reduce lower back pain associated with prolonged standing

Frustrations

• Experiencing foot and leg fatigue after long shifts, which affects job performance and overall well-being
• Dealing with the discomfort and pain of plantar fasciitis, making it difficult to stand and walk for extended periods
• Struggling to find insoles that fit properly in nursing shoes and provide adequate support

Name:

David Lee

Age :

45

Gender :

Male

Occupation :

Sales Manager

Industry :

Sales

Education :

Master's Degree, Business Administration

Preferred platforms

GOALS

• Alleviate chronic foot pain caused by years of wearing dress shoes for work and improve overall foot health
• Find insoles that provide discreet support and comfort without adding bulk to dress shoes
• Improve posture and reduce back pain associated with long hours of standing during presentations and meetings

Frustrations

• Suffering from persistent foot pain that affects mobility, energy levels, and overall quality of life
• Finding it uncomfortable and inconvenient to wear orthotic insoles with dress shoes due to their bulkiness
• Experiencing back pain and discomfort after long days of work, which impacts sleep and overall well-being

Tenseconds Geographic and Demographic Insights

Geographic Insights: Tenseconds' primary market is the US, followed by Canada. Other significant markets include the UK, Australia, and Germany, indicating a focus on English-speaking and European markets.

Demographic Insights: Tenseconds targets a wide age range, with a higher concentration between 25-44. The brand appeals equally to both men and women.

Tenseconds Socio-economic Profile

Household and Income Insights: Tenseconds' target audience predominantly consists of households of 2-4 people, with a majority falling within the middle-income bracket.

Educational and Employment Insights: The majority of Tenseconds' target audience are employed full-time and hold at least a university or college degree, highlighting their focus on a well-educated and professionally active demographic.

Tenseconds Behavioral Insights

Interest-Based Insights: The target audience shows strong interest in sports, fitness, health and wellness, indicating a desire for products that support an active lifestyle and overall well-being.

Technology and Social Media Usage: The target demographic primarily uses Youtube and Instagram. They are active on social media and comfortable with a mix of desktop and mobile devices.

Tenseconds Top Competitors