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Bumbershoot
Northwest Folklife Festival
Bumbershoot
Strong brand recognition as a long-standing arts and music festival
diverse range of music and arts programming
attracts a broad and dedicated audience.
High operational costs due to numerous artists and venues
potential for weather dependency for outdoor stages
reliance on ticket sales which can fluctuate.
Expand into more diverse artistic genres or digital content
develop year-round programming to maintain engagement
increase corporate sponsorships for financial stability.
Competition from other large-scale music festivals and events
changing audience preferences for music consumption
economic downturns impacting discretionary spending.
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