Top Marketing Strategies for Seafair

Seafair User Persona

Name:

Emily Carter

Age :

32

Gender :

Female

Occupation :

Marketing Manager

Industry :

Technology

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

• Plan a fun and memorable summer weekend outing for her family, preferably with activities that cater to both her young children and her spouse
• Discover new local events and experiences in Seattle that align with her family's interests and provide lasting memories
• Share her experiences and recommendations with friends and family on social media, positioning herself as a go-to source for family-friendly activities

Frustrations

• Finding events that are engaging and age-appropriate for both her young children and her spouse
• Coordinating schedules and finding time for family activities amidst a busy work week
• Staying within budget while still enjoying high-quality experiences

Name:

John Miller

Age :

25

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

Bachelor's Degree, Computer Science

Preferred platforms

GOALS

• Explore unique and exciting events in Seattle that align with his interests in technology, gaming, and music
• Meet new people with shared interests and expand his social circle
• Find events that offer good value for money, with opportunities for discounts or free activities

Frustrations

• Navigating crowded events and waiting in long lines
• Feeling overwhelmed by the sheer number of event options and struggling to make a decision
• Dealing with unexpected event cancellations or changes in schedule

Name:

Susan Chen

Age :

58

Gender :

Female

Occupation :

Retired Teacher

Industry :

Education

Education :

Master's Degree, Education

Preferred platforms

GOALS

• Enjoy her retirement by attending local events and festivals that offer cultural enrichment and entertainment
• Connect with friends and other community members at social gatherings and events
• Support local businesses and organizations by attending their events and making purchases

Frustrations

• Finding events that are accessible and senior-friendly, with appropriate seating and facilities
• Dealing with traffic and parking challenges when attending popular events
• Staying informed about upcoming events and purchasing tickets in advance

Seafair Geographic and Demographic Insights

Geographic Insights: Seafair's target market is predominantly located in the United States, with a significant majority of users based there. Canada represents a smaller but notable market, followed by the United Kingdom and Germany.

Demographic Insights: Seafair's target audience consists of a relatively balanced mix of ages, with a slight skew towards younger and middle-aged adults. Females show a slightly higher preference for Seafair.

Seafair Socio-economic Profile

Household and Income Insights: Seafair attracts a diverse range of household sizes, with a concentration in families of 3-4 members. The income distribution leans towards middle-income earners.

Educational and Employment Insights: Seafair's audience is primarily employed full-time with a high proportion having university or college-level education.

Seafair Behavioral Insights

Interest-Based Insights: Seafair's audience enjoys travel, food, family activities, outdoor recreation, music, arts, crafts, and local events.

Technology and Social Media Usage: Seafair's audience is active on social media, especially Instagram, Facebook, and YouTube. They use a mix of desktop, Android, and iOS devices.

Seafair Top Competitors