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Seafair Target Audience

Seafair's target audience is broad, encompassing residents of Seattle and the surrounding region, as well as tourists visiting during the summer months. The event aims to attract individuals and families looking for fun and memorable experiences.

User Segments

Seafair Geographic Distribution

Seafair's target market is predominantly located in the United States, with a significant majority of users based there. Canada represents a smaller but notable market, followed by the United Kingdom and Germany.

Top Countries

United States flag

United States

95%
Canada flag

Canada

3%
United Kingdom flag

United Kingdom

0.5%
Germany flag

Germany

0.5%
Japan flag

Japan

0.3%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Seafair attracts a diverse range of household sizes, with a concentration in families of 3-4 members. The income distribution leans towards middle-income earners.

Employment Status

Income Distribution

Education Level

Seafair Behavior Analysis

Behavior Profile

Device Breakdown

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