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Security-Luebke Roofing

Security-Luebke Roofing is a reputable roofing contractor with 90 years of experience serving Northeast Wisconsin. They specialize in residential and commercial roofing services, including installation, repair, and maintenance for various roofing types. They emphasize quality craftsmanship, customer satisfaction, and offer financing options.

Company : Security-Luebke Roofing

Industry : ConstructionRoofingHome Improvement

Major Markets

United States flagUnited States
Canada flagCanada
Mexico flagMexico

Key Competitors

Tundraland
Howard's Roofing & Siding
Total Roofing & Construction

Security-Luebke Roofing Key Value propositions

Quality Craftsmanship
Customer Satisfaction
Durability & Warranty
Experience & Reputation

Security-Luebke Roofing SWOT Analysis

Strengths

Established reputation and 90 years of experienceFocus on quality materials and craftsmanshipStrong customer satisfaction and positive reviews

Weaknesses

Primarily serving a regional marketPotential dependence on specific suppliers (Owens Corning)Competition from larger national roofing companies

Opportunities

Expansion into new geographic areas within WisconsinDevelopment of digital marketing strategies to reach wider audienceOffering additional home improvement services to existing customer base

Threats

Fluctuations in construction material costsEconomic downturn impacting discretionary home improvement spendingLabor shortages in the construction industry

Top Marketing Strategies for Security-Luebke Roofing

Targeted Digital Marketing Campaign

Leverage hyperlocal targeting on Google Ads and social media platforms like Facebook to reach homeowners and businesses in specific neighborhoods and cities within Northeast Wisconsin. This will effectively connect with the target audience and generate qualified leads.

Referral Program with Incentives

Implement a referral program that rewards existing customers for recommending Security-Luebke Roofing to friends and family. Offer incentives like discounts on future services or gift cards, encouraging word-of-mouth marketing and building customer loyalty.

Content Marketing with Local Focus

Create informative blog posts, videos, and social media content that address common roofing concerns and provide valuable insights specific to Northeast Wisconsin's climate and weather patterns. This will establish Security-Luebke Roofing as a trusted resource and drive organic traffic to their website.

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Security-Luebke Roofing User Persona

Security-Luebke Roofing Geographic and Demographic Insights

Geographic Insights: Security-Luebke Roofing's target market is highly concentrated in the United States, with a minor international presence.

Top Countries

  • United States flag

    United States

    99%

  • Canada flag

    Canada

    0.5%

  • Mexico flag

    Mexico

    0.2%

  • United Kingdom flag

    United Kingdom

    0.1%

  • Germany flag

    Germany

    0.1%

Demographic Insights: Security-Luebke Roofing's target audience is primarily homeowners aged 35-64, with a slight skew towards males.

Age Distribution

Gender Distribution

Security-Luebke Roofing Socio-economic Profile

Household and Income Insights: The majority of target users are in 2-4 person households with medium income levels, reflecting a focus on families and middle-class homeowners.

Educational and Employment Insights: The majority of target users are employed full-time or are business owners with university or college-level education.

Households Size

Income Distribution

Education Level

Employment Status

Security-Luebke Roofing Behavioral Insights

Interest-Based Insights: Target users show interest in home improvement, local happenings, weather, and family activities, aligning with a homeowner lifestyle.

Technology and Social Media Usage: Users primarily engage with Facebook, YouTube, and Instagram, favoring desktop and Android devices.

Interests

Home improvementDIY projectsLocal news and eventsWeatherOutdoor livingReal estateFamily activities

Device Breakdown

Social Media Usage

Security-Luebke Roofing Top Competitors

Competitor
Estimated market share
Top domains
Tundraland20%Roofing, Siding, Window Replacement
Howard's Roofing & Siding18.5%Roofing, Siding, Gutters
Total Roofing & Construction15.5%Roofing, Construction, Remodeling

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