Top Marketing Strategies for RTÉ

RTÉ User Persona

Name:

Patrick O'Brien

Age :

52

Gender :

Male

Occupation :

Retired Teacher

Industry :

Education

Education :

Master's Degree, Education

Preferred platforms

GOALS

• Staying informed about current events in Ireland and abroad, particularly regarding education and politics
• Enjoying Irish cultural content like documentaries, music performances, and Gaelic sports coverage
• Connecting with family and friends online, sharing news and experiences.

Frustrations

• Finding reliable and unbiased news sources amidst the spread of misinformation online
• Navigating complex technology interfaces on some streaming platforms
• Lack of accessibility features on some websites for older users.

Name:

Saoirse Murphy

Age :

28

Gender :

Female

Occupation :

Marketing Specialist

Industry :

Marketing and Advertising

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

• Staying up-to-date on the latest social media trends and digital marketing strategies
• Discovering new music and entertainment options, particularly Irish artists
• Finding engaging and relatable content that aligns with her interests and values.

Frustrations

• Dealing with intrusive online advertising and sponsored content that disrupt her browsing experience
• Feeling overwhelmed by the sheer volume of content available online
• Difficulty filtering through irrelevant or low-quality content to find something worthwhile.

Name:

Liam O'Connor

Age :

35

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

Bachelor's Degree, Computer Science

Preferred platforms

GOALS

• Accessing breaking news and in-depth analysis of current events, particularly in technology and business
• Following Irish sports, especially rugby and football, watching live matches and highlights
• Engaging in discussions and debates online about various topics, sharing his opinions and perspectives.

Frustrations

• Encountering paywalls and subscription barriers when trying to access premium news content
• Experiencing buffering and lag while streaming live sports or videos
• Dealing with online trolls and negativity in comment sections and forums.

RTÉ Geographic and Demographic Insights

Geographic Insights: RTÉ's primary market is Ireland, followed by significant user bases in the UK, US, Canada, and Australia, reflecting the Irish diaspora.

Demographic Insights: RTÉ's audience spans various age groups, with a slightly higher representation of females. The platform appeals to a broad demographic.

RTÉ Socio-economic Profile

Household and Income Insights: RTÉ's viewership largely consists of individuals from households of 2-4 people, with a predominantly middle-income demographic.

Educational and Employment Insights: RTÉ attracts a well-educated audience, with a majority having University or College degrees and employed full-time.

RTÉ Behavioral Insights

Interest-Based Insights: Users show interest in a diverse range of topics, including travel, music, food, technology, current events, Irish culture, and sports.

Technology and Social Media Usage: RTÉ's audience primarily consumes content on YouTube and engages actively on Facebook and Instagram, showcasing their digital proficiency.

RTÉ Top Competitors