Find stats on top websites
Major Markets
Ireland
United Kingdom
United StatesRTÉ Top Products
Brand Positioning
RTÉ is positioned as Ireland's comprehensive National Public Service Media, a trusted, multi-platform source for news, entertainment, and culture serving the entire Irish population.
Customer Sentiments
Customer sentiment is likely positive due to RTÉ's broad content, national focus, and public service mandate, yet some users may experience frustration with digital interface complexity or content overwhelm. The diverse audience, including older demographics, highlights a need for intuitive design.
RTÉ Key Value Propositions
RTÉ offers comprehensive, multi-platform access to diverse content, serving as a trusted national public service media dedicated to informing, entertaining, and reflecting Irish culture. Its commitment to accessibility and a broad audience across various demographics reinforces its central role in Irish society.
RTÉ SWOT Analysis
Strengths
National public service media with diverse content.
Broad reach across multiple platforms (TV, Radio, Digital).
Trusted source for Irish news and culture.
Weaknesses
Potential challenges in digital interface navigation for some users.
Risk of content overwhelming users due to vastness.
Dependency on public funding models for operations.
Opportunities
Expand niche content for specific interest groups.
Enhance interactive features for increased engagement.
Leverage archives for historical and cultural programming.
Threats
Competition from global streaming services.
Maintaining relevance with younger, digital-native audiences.
Changes in public funding models and advertising revenue.
Market Growth Stage
Pace of Market Growth
RTÉ Target Audience
Geographic Insights
RTÉ's primary audience is overwhelmingly concentrated in Ireland, reflecting its role as the national public service media, with minor international reach.
Top Countries
Ireland
98% market share
United Kingdom
0.8% market share
United States
0.5% market share
Canada
0.3% market share
Australia
0.2% market share
RTÉ Audience Segments
The Informed Citizen
25-65+ years
Male • Female
Ireland
The Modern Lifestyle Enthusiast
18-45 years
Male • Female
Ireland
The Young Learner & Entertainee
0-17 years
Male • Female
Ireland
The Media & Business Partner
25-65+ years
Male • Female
Ireland
The Community & Cultural Advocate
18-65+ years
Male • Female
Ireland
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor RTÉ
Leverage User-Generated Content (UGC)
RTÉ can encourage viewers to submit content related to Irish culture, lifestyle, or local events. This fosters a sense of community and provides authentic content, increasing engagement and brand loyalty.
Learn moreEnhanced Product Visualization through Videos
RTÉ can produce high-quality videos showcasing its diverse content offerings, like TV shows, documentaries, and lifestyle features. This will provide potential viewers a glimpse into what's available, boosting viewership and engagement on the RTÉ Player.
Learn morePersonalized Content Strategy for New Visitors
By analyzing new visitors' browsing behavior on rte.ie, RTÉ can tailor content recommendations and homepage displays to match their interests. This creates a more engaging and relevant experience, encouraging repeat visits and deeper exploration of RTÉ's offerings.
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