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RTÉ Target Audience
User Segments
Age: 48
Gender: Female
Occupation: Secondary School Teacher
Education: Master's Degree
Age: 68
Gender: Male
Occupation: Retired Civil Servant
Education: Bachelor's Degree
Age: 28
Gender: Male
Occupation: Junior Reporter
Education: Bachelor's Degree
Aoife, The Dedicated Educator
Goals
- To stay informed about national and global current affairs to effectively teach her students
- To access reliable and unbiased news sources for personal understanding and to inform classroom discussions
- To find educational and cultural content that can supplement her teaching materials.
Pain Points
- Difficulty in discerning factual information from misinformation in a rapidly evolving news landscape
- Limited time to consume in-depth news due to demanding work schedule and family commitments
- The challenge of finding engaging and age-appropriate educational content for diverse student needs.
RTÉ Geographic Distribution
RTÉ's primary audience is overwhelmingly concentrated in Ireland, reflecting its role as the national public service media, with minor international reach.
Top Countries
Ireland
United Kingdom
United States
Canada
Australia
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
RTÉ serves diverse household sizes, with a strong focus on medium-income households, reflecting its broad appeal as a public service broadcaster.
Employment Status
Income Distribution
Education Level
RTÉ Behavior Analysis
Behavior Profile
Device Breakdown
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