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RTÉ Target Audience
Individuals interested in news, sports, entertainment, and culture, particularly those with an interest in Irish content. This includes people living in Ireland and the Irish diaspora abroad.
User Segments
RTÉ Geographic Distribution
RTÉ's primary market is Ireland, followed by significant user bases in the UK, US, Canada, and Australia, reflecting the Irish diaspora.
Top Countries
Ireland
70%
United Kingdom
10%
United States
5%
Canada
3%
Australia
2%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
RTÉ's viewership largely consists of individuals from households of 2-4 people, with a predominantly middle-income demographic.
Employment Status
Income Distribution
Education Level
RTÉ Behavior Analysis
Behavior Profile
Device Breakdown
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