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Major Markets

Finland flagFinland
Sweden flagSweden
Norway flagNorway

Select a competitor

Fellow Finance Plc

Svea Bank

Qred AB

Top Marketing Channels

Fellow Finance Plc

  • Content Marketing
  • Examples: blog posts, whitepapers, case studies
  • Campaigns: SME Growth Stories, Financing Insights Series, Understanding P2P Lending
  • Digital Advertising
  • Examples: Google Ads, LinkedIn Ads, programmatic display
  • Campaigns: Quick Loan Solutions, Invest in Finnish SMEs, Business Funding Simplified
  • Social Media Marketing
  • Examples: LinkedIn, Facebook, YouTube
  • Campaigns: P2P Lending Community, Fellow Finance Updates, Expert Q&A Sessions

Top Sales Channels

  • Online Platform
  • direct application portal, investor dashboard, borrower portal
  • Apply for Business Loan Now, Start Investing Today, Get Funded Quickly
  • Partnerships
  • financial advisors, business consultants, accounting firms
  • Partner Referral Program, Advisor Co-Branding, Grow Your Client's Business
  • Direct Sales Team
  • phone consultations, email outreach, online demos
  • Personalized Financing Consult, Investor Relations Call, Business Solution Demo

Alisa Pankki SWOT Analysis

Strengths

Established peer-to-peer lending platform

Diverse funding options (loans

factoring)

Strong digital presence.

Weaknesses

Reliance on investor sentiment

Regulatory scrutiny in P2P space

May not offer full banking services.

Opportunities

Expand P2P lending into new markets

Develop new financing products

Leverage FinTech partnerships.

Threats

Increased competition from traditional banks and FinTechs

Economic downturn impacting loan defaults

Changes in financial regulations.

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