Puro Finance : Market and Competitor Analysis

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Puro Finance, a Finnish fintech company recently acquired by Alisa Bank, specializes in invoice factoring (also known as laskurahoitus), providing businesses with immediate cash flow from their outstanding invoices. They emphasize a technology-driven approach, transparent pricing, and a strong commitment to customer service. Beyond factoring, they offer integrated financial services like credit insurance and debt collection through partnerships.

Company : Puro Finance

Industry : FintechInvoice FinancingFactoring

Major Markets

Finland

Sweden

Norway

Key Competitors

Collector Bank

Holvi

Jousto

Saldo Finance

Puro Finance Key Value propositions

Automated Factoring

Transparent Pricing

Finnish Business Focus

Integrated Services

Puro Finance Latest news

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Puro Finance SWOT Analysis

Strengths

Technology-driven approach to factoring.Transparent and competitive pricing structure.Strong focus on customer service and satisfaction.

Weaknesses

Relatively new company compared to established competitors.Primary market focus on Finland, limiting wider reach.Dependence on partnerships for services like credit insurance.

Opportunities

Expansion within Finland by targeting specific industries.Developing additional value-added financial services.Leveraging the Alisa Bank acquisition for growth and resources.

Threats

Competition from established banks and financial institutions.Economic downturn impacting business spending and financing needs.Regulatory changes affecting the fintech and invoice financing sectors.

Top Marketing Strategies for Puro Finance

Personalized User Onboarding

Puro Finance can improve customer satisfaction and retention by providing personalized onboarding experiences that guide Finnish businesses through the invoice factoring process, ensuring a smooth and efficient integration with their workflows.

Leveraged Reciprocity

By offering valuable resources and insights to Finnish businesses, Puro Finance can build trust and reciprocity, encouraging them to consider their invoice factoring services as a natural next step in managing their cash flow.

Content-Specific Call-to-Action Optimization

Tailoring calls-to-action on Puro Finance's website and marketing materials to specific content pieces will lead to a higher conversion rate by prompting users to take the desired action based on the information they have just consumed.

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Puro Finance User Persona

Name:

Juhani Korpela

Age :

42

Gender :

Male

Occupation :

CEO

Industry :

Manufacturing

Education :

MBA, International Business

Preferred platforms

GOALS

Secure a new line of credit to invest in advanced manufacturing equipment, facilitating increased production capacity and efficiency
Streamline the company's invoicing and payment processes to reduce administrative burden and improve cash flow visibility
Expand the business into new European markets, capitalizing on growing demand for their products

Frustrations

Long payment cycles from customers, particularly large corporations, leading to cash flow gaps and hindering investment opportunities
Manual and time-consuming invoicing and payment reconciliation processes, consuming valuable resources and increasing the risk of errors
Difficulty securing favorable financing terms from traditional banks due to perceived risks associated with their industry and expansion plans

Name:

Sari Mäkinen

Age :

35

Gender :

Female

Occupation :

CFO

Industry :

IT Services

Education :

Master of Science (Economics), Finance

Preferred platforms

GOALS

Improve the company's working capital management by reducing Days Sales Outstanding (DSO) and optimizing cash flow
Secure funding to support the research and development of a new software solution, leveraging the company's expertise in artificial intelligence
Implement a robust financial planning and analysis system to enhance strategic decision-making and improve profitability

Frustrations

Delayed payments from clients, particularly in the public sector, impacting the company's ability to cover operational expenses and pursue growth opportunities
Limited access to traditional bank financing due to the company's relatively short operating history and reliance on intangible assets
Finding and retaining skilled IT professionals in a highly competitive market, adding pressure on salaries and benefits packages

Name:

Mika Lahtinen

Age :

28

Gender :

Male

Occupation :

Founder & Head of Product

Industry :

E-commerce

Education :

Bachelor of Science, Computer Science

Preferred platforms

GOALS

Secure funding to scale the company's e-commerce platform, enhancing its features and expanding into new product categories
Increase brand awareness and customer acquisition through targeted digital marketing campaigns on social media and search engines
Build strategic partnerships with logistics providers and payment gateways to streamline operations and improve customer experience

Frustrations

High competition in the e-commerce space, requiring significant investment in marketing and customer acquisition to stand out
Managing inventory effectively to avoid stockouts or excess inventory, especially given the dynamic nature of customer demand
Building a strong brand reputation and fostering customer loyalty in a crowded market with increasing consumer expectations

Puro Finance Geographic and Demographic Insights

Geographic Insights: Puro Finance's primary market is Finland, capturing an estimated 90% of its user base. Neighboring Nordic countries like Sweden and Norway represent smaller but potential growth markets.

Top Countries

Finland
90%
Sweden
5%
Norway
2%
Denmark
1.5%
Estonia
1.5%

Demographic Insights: Puro Finance's target audience consists of slightly more males than females, with a primary focus on professionals aged 35-54, reflecting key decision-makers in businesses.

Age Distribution

Gender Distribution

Puro Finance Socio-economic Profile

Household and Income Insights: Puro Finance's target audience exhibits a diverse household size, with a large portion in the 3-4 range. The income level distribution skews towards medium and high, indicating a focus on financially stable individuals.

Educational and Employment Insights: Puro Finance's target audience primarily consists of highly educated individuals, with the majority holding a University or College degree, especially Business Owners.

Households Size

Income Distribution

Education Level

Employment Status

Puro Finance Behavioral Insights

Interest-Based Insights: Puro Finance's target audience shows strong interest in financial management, business news, technology trends, entrepreneurship, investing, the Finnish economy, and digital marketing.

Technology and Social Media Usage: The target audience prefers LinkedIn and Youtube for consuming information. They primarily use desktop devices, indicating a preference for work-related tasks.

Interests

Financial ManagementBusiness NewsTechnology TrendsEntrepreneurshipInvestingFinnish EconomyDigital Marketing

Device Breakdown

Social Media Usage

Puro Finance Top Competitors

Competitor	Estimated market share	Top domains
Collector Bank	30%	Factoring, Invoice Financing, Financial Services
Holvi	25%	Banking, Financial Services, Small Businesses
Jousto	15%	Buy Now Pay Later, Consumer Credit, E-commerce
Saldo Finance	10%	Invoice Financing, Factoring, SME Lending

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