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Company : The Cyberwire
Industry : CybersecurityNews MediaInformation Technology
The Cyberwire Key Value propositions
The Cyberwire Latest news
Venice's Secret Service | Hacker News
She was also on an episode of SpyCast last summer, a really interesting story! https://thecyberwire.com/podcasts/spycast/592/notes · jmacd 4 months ago | prev ...
Large scale Internet SSH brute force attacks seem to have stopped ...
Aug 29, 2022 ... https://thecyberwire.com/podcasts/research-saturday/247/note... The numbers in that story (even at the low end) are eye popping :( c3534l on ...
Ask HN: What podcasts do you listen to regularly? | Hacker News
Sep 26, 2018 ... - The CyberWire https://thecyberwire.com/. - Daily Tech Headlines http://www.dailytechnewsshow.com/category/headlines/. - NPR The Indicator ...
The Cyberwire SWOT Analysis
Strengths
Strong brand reputation in cybersecurityEstablished network of experts and contributorsHigh-quality content trusted by professionals
Weaknesses
Reliance on online advertising revenuePotential vulnerability to cybersecurity threatsLimited global reach compared to mainstream news outlets
Opportunities
Expand into emerging cybersecurity marketsDevelop innovative content formats (e.g., video, podcasts)Offer premium subscription services with exclusive content
Threats
Competition from established technology news outletsIncreasing sophistication of disinformation campaignsDependence on third-party platforms (e.g., social media)
Top Marketing Strategies for The Cyberwire
The Cyberwire User Persona
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The Cyberwire Geographic and Demographic Insights
Geographic Insights: The Cyberwire's primary market is the United States, followed by the United Kingdom and Canada. They have a growing presence in Australia and India.
United States
60%
United Kingdom
15%
Canada
10%
Australia
7.5%
India
7.5%
Demographic Insights: The Cyberwire's target audience is predominantly male (70%) and falls within the age range of 25-44, reflecting professionals in cybersecurity roles.
The Cyberwire Socio-economic Profile
Household and Income Insights: The Cyberwire's audience typically has medium to high income levels, consistent with professionals in the cybersecurity industry.
Educational and Employment Insights: The majority of The Cyberwire's audience are employed full-time, likely in cybersecurity roles, with a high proportion holding university or postgraduate degrees.
The Cyberwire Behavioral Insights
Interest-Based Insights: Users are interested in data privacy, cyberattacks, technology news, business developments, global affairs, information security, and cybersecurity legislation.
Technology and Social Media Usage: The Cyberwire's audience primarily accesses content through desktops, followed by Android and iOS devices. They are active on professional platforms like LinkedIn and Twitter.
The Cyberwire Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Threatpost | 20% | Cybersecurity, Threat Intelligence, Vulnerability Research |
Dark Reading | 18% | Cybersecurity News, Security Operations, Data Protection |
Krebs on Security | 15% | Cybercrime Investigations, Data Breaches, Security Analysis |