The target audience for Pure Posture broadly encompasses individuals who lead sedentary lifestyles, primarily those in professional or academic settings requiring prolonged sitting. This includes office workers, remote employees, students, gamers, and even frequent travelers who might experience discomfort during long periods of immobility. The audience is likely concerned about their health and well-being, seeking ergonomic solutions to improve comfort, productivity, and overall physical health. They are interested in products that are easy to use, portable, and effective in correcting posture. The messaging should resonate with those experiencing or looking to prevent back pain, neck strain, fatigue, and other common ailments associated with poor posture. Furthermore, individuals recovering from injuries or those recommended by healthcare professionals to improve their posture would also fall within this target demographic.