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Focus on sustainable and ethical fashion.
Unique Japanese streetwear aesthetic.
Strong online presence and social media engagement.
Relatively unknown brand compared to established competitors.
Potential for higher production costs due to ethical sourcing.
Limited physical store presence.
Growing demand for sustainable and ethical fashion.
Expand into new markets with a strong interest in Japanese culture.
Collaborations with influencers and designers to increase brand visibility.
Competition from established fast fashion and sustainable brands.
Changing consumer preferences and fashion trends.
Economic downturn impacting consumer spending on discretionary items.
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TenonTen's primary markets are the US and Japan, reflecting its product alignment with American streetwear and Japanese fashion. Other English-speaking markets with interest in similar styles follow.
United States
35.2% market share
Japan
20.5% market share
United Kingdom
10.3% market share
Canada
8.9% market share
Australia
5.6% market share
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Data shown in percentage (%) of usage across platforms
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