Top Marketing Strategies for TenonTen

TenonTen User Persona

Name:

Haru Tanaka

Age :

25

Gender :

Male

Occupation :

Graphic Designer

Industry :

Design

Education :

Bachelor's Degree, Fine Arts

Preferred platforms

GOALS

• Express his personal style through unique and trendy clothing
• Discover new and upcoming streetwear brands that align with his aesthetic
• Stay up-to-date on the latest fashion trends, particularly from Japanese streetwear

Frustrations

• Finding clothing that is both stylish and ethically made
• Feeling like his clothing choices are not unique or expressive enough
• Keeping up with the fast-paced nature of streetwear trends

Name:

Sofia Rodriguez

Age :

28

Gender :

Female

Occupation :

Marketing Manager

Industry :

Marketing and Advertising

Education :

Master's Degree, Marketing

Preferred platforms

GOALS

• Find high-quality, sustainable clothing options that fit her professional lifestyle
• Support brands that prioritize ethical manufacturing and transparency
• Build a versatile wardrobe that transitions seamlessly from work to social events

Frustrations

• Struggling to find sustainable clothing options that are also stylish and on-trend
• Lack of transparency from some brands about their manufacturing processes
• Balancing her desire for sustainable fashion with her budget

Name:

Ethan Chen

Age :

22

Gender :

Male

Occupation :

College Student

Industry :

N/A

Education :

High School Diploma

Preferred platforms

GOALS

• Find affordable and stylish clothing that allows him to express his personal interests
• Discover new and emerging trends in streetwear and anime-inspired fashion
• Connect with other like-minded individuals who share his passion for anime and Japanese culture

Frustrations

• Limited budget for clothing purchases as a student
• Feeling overwhelmed by the vast number of streetwear brands and trends
• Difficulty finding clothing that authentically represents his interests without being too costume-y

TenonTen Geographic and Demographic Insights

Geographic Insights: TenonTen's primary markets are the US and Japan, reflecting its product alignment with American streetwear and Japanese fashion. Other English-speaking markets with interest in similar styles follow.

Demographic Insights: TenonTen's target audience is primarily 25-34 year olds interested in streetwear and Japanese fashion, with a slight male skew.

TenonTen Socio-economic Profile

Household and Income Insights: The majority of target users are in 2-4 person households with medium income levels, suggesting young professionals or couples starting families.

Educational and Employment Insights: Most target users are full-time employed or students with University or College level education, indicating a focus on a demographic with disposable income and fashion awareness.

TenonTen Behavioral Insights

Interest-Based Insights: Target users are interested in sustainable and ethical clothing, streetwear, Japanese fashion, anime, music festivals, and travel, aligning with a fashion-conscious and culturally engaged audience.

Technology and Social Media Usage: Target users primarily use Instagram, TikTok, and YouTube, reflecting a preference for visual platforms. They predominantly access these platforms via mobile devices.

TenonTen Top Competitors