PurePosture : Market and Competitor Analysis

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purdue.edu

www.purplehearthomesusa.org

PurePosture, founded by chiropractors, offers a patented wooden board with adjustable risers designed to alleviate back pain and enhance posture. It functions by stretching spinal ligaments and promoting proper vertebral alignment, providing a similar effect to chiropractic adjustments at home.

Company : PurePosture

Industry : Health and WellnessPain ManagementPosture Correction

Major Markets

United States

Canada

United Kingdom

Key Competitors

Teeter

Back Mechanic

Dorsal Health

PurePosture Key Value propositions

Back Pain Relief

Posture Improvement

At-Home Solution

Chiropractor-Developed

PurePosture Latest news

Back Pain Relief Products | PurePosture | #1 Back Pain Home ...

PurePosture offers the best back pain relief products on the market. It is the #1 back pain home remedy. Align your spine, increase your flexibility, ...

PurePosture

Stacking your spine correctly solves neck pain. Invented for back pain, excellent for posture. https://www.pureposture.net/ #neckpain #backpain # ...

Sleeping Positions That Improve Your Posture - Pure Posture

May 13, 2023 ... Barely a few days go by without some news story about sleep. ... In 1992 US pediatricians sent out an important mandate: Babies should NOT sleep ...

Psychological Effects of Posture - Eugene OR

Another piece of good news? It takes only ... https://www.fastcompany.com/3041688/the ... https://www.pureposture.net/blogs/hello/posture-hormones-the-connection ...

PurePosture SWOT Analysis

Strengths

Patented, unique product design.Developed by chiropractors, lending credibility.Targets a large market of back pain sufferers.

Weaknesses

Potential lack of brand awareness compared to established competitors.Reliance on a single product could limit market reach.Price point might be a barrier for some consumers.

Opportunities

Expand product line with complementary wellness products.Partner with healthcare professionals for referrals and endorsements.Increase digital marketing efforts to boost online visibility.

Threats

Competition from established brands in the pain relief market.Negative customer reviews or product efficacy concerns.Economic downturn impacting consumer spending on discretionary health items.

Top Marketing Strategies for PurePosture

Value-Based Pricing Implementation

This strategy involves setting prices for the PurePosture board based on the perceived value it provides to customers, rather than just cost. This can help increase perceived value and justify a higher price point, leading to improved profitability.

Alternative Solution Positioning

By highlighting PurePosture as a natural and effective alternative to traditional back pain treatments like medication or surgery, you can attract a wider audience of individuals seeking non-invasive solutions. This positioning emphasizes the board's unique selling point and caters to the target audience's interest in alternative health solutions.

Personalized User Onboarding

This strategy tailors the initial experience with PurePosture to individual customer needs and preferences. This can be achieved through personalized email sequences, tutorials, or in-app guidance, fostering a sense of individual attention and increasing product adoption and engagement.

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PurePosture User Persona

Name:

Emily Davis

Age :

32

Gender :

Female

Occupation :

Marketing Manager

Industry :

Marketing and Advertising

Education :

Master's Degree, Marketing

Preferred platforms

GOALS

Reduce chronic neck pain caused by prolonged computer use and improve posture for greater confidence during presentations
Incorporate at-home wellness practices into her busy schedule to enhance overall well-being and energy levels
Discover natural pain relief solutions as an alternative to medication to minimize potential side effects and promote long-term health

Frustrations

Experiences frequent neck pain and stiffness, impacting her focus and productivity at work
Struggles to maintain good posture while sitting for long hours, leading to discomfort and fatigue
Feels limited in her ability to exercise regularly due to time constraints and seeks convenient wellness solutions

Name:

John Smith

Age :

45

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

Bachelor's Degree, Computer Science

Preferred platforms

GOALS

Alleviate persistent lower back pain developed from years of sitting at a desk and improve flexibility to enhance his active lifestyle
Find a long-term solution for his back pain that fits into his busy schedule and doesn't require frequent doctor visits
Reduce reliance on pain medication and explore alternative pain management techniques that address the root cause of his discomfort

Frustrations

Suffers from chronic lower back pain that limits his mobility and ability to participate in physical activities he enjoys
Feels frustrated with temporary pain relief solutions and seeks a sustainable approach to manage his back health
Experiences difficulty finding time for consistent exercise and stretching due to a demanding work schedule

Name:

Sarah Jones

Age :

58

Gender :

Female

Occupation :

Teacher

Industry :

Education

Education :

Master's Degree, Education

Preferred platforms

GOALS

Improve posture and reduce back pain developed from years of standing and lifting heavy books to enhance comfort and mobility while teaching
Seek natural pain relief options to minimize the use of medication and its potential side effects
Enhance overall well-being and energy levels to keep up with the demands of her job and maintain an active lifestyle outside of work

Frustrations

Experiences frequent back pain and stiffness, making it challenging to stand for extended periods and manage classroom activities
Feels limited in her ability to engage in physical activities outside of work due to discomfort and fatigue
Wants to avoid surgery or invasive procedures and seeks a non-invasive approach to address her back pain

PurePosture Geographic and Demographic Insights

Geographic Insights: PurePosture's primary market is the US, followed by Canada and the UK. Australia and Germany represent emerging markets.

Top Countries

United States
60%
Canada
15%
United Kingdom
10%
Australia
7.5%
Germany
7.5%

Demographic Insights: PurePosture's target audience skews slightly female and appeals to a wide age range, with a concentration in the 35-64 age bracket.

Age Distribution

Gender Distribution

PurePosture Socio-economic Profile

Household and Income Insights: PurePosture appeals to a mix of income levels, with a primary focus on middle-income households of 2-4 people.

Educational and Employment Insights: The majority of PurePosture's target users are full-time employees with university or college-level education.

Households Size

Income Distribution

Education Level

Employment Status

PurePosture Behavioral Insights

Interest-Based Insights: PurePosture users are interested in health, fitness, pain management, alternative medicine, ergonomics and physical therapy.

Technology and Social Media Usage: PurePosture users engage with Facebook, YouTube, Instagram, and Reddit. They use a mix of desktops, Android and iOS devices.

Interests

Health and WellnessFitnessYoga and PilatesPain ManagementAlternative MedicineErgonomicsPhysical Therapy

Device Breakdown

Social Media Usage

PurePosture Top Competitors

Competitor	Estimated market share	Top domains
Teeter	40%	Back Pain Relief, Inversion Therapy, Spinal Decompression
Back Mechanic	30%	Back Pain Relief, Posture Correction, Exercise Programs
Dorsal Health	20%	Back Pain Relief, Ergonomic Products, Posture Support

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www.purplehearthomesusa.org

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