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Business and Product Insights
Product Portfolio
PlayerWON Rewarded Video for Games
PlayerWON In-Game Advertising for Advertisers
PlayerWON In-Game Ads
PlayerWON Key Value Propositions
PlayerWON offers game developers a novel revenue stream from non-spending F2P players while boosting engagement and retention. For brands, it provides a highly effective and brand-safe channel to connect with a valuable Gen Z/Millennial male demographic through high-completion rewarded video ads.
PlayerWON Brand Positioning
PlayerWON positions itself as the leading rewarded in-game advertising platform, enabling F2P console/PC game developers to monetize non-spending players and brands to reach elusive Gen Z/Millennial male gamers with high-engagement, opt-in video ads.
Top Competitors
Admix
Anzu.io
Bidstack
Customer Sentiments
Customer sentiment appears highly positive due to the 'win-win-win' model, offering value to gamers (rewards), developers (revenue/retention), and advertisers (engaged audience, brand safety). This fosters trust and satisfaction among all stakeholders.
Actionable Insights
To strengthen brand positioning, PlayerWON should consistently emphasize its 'player-first' approach and the unparalleled engagement rates of its opt-in rewarded video model.
Products and Features
PlayerWON Rewarded Video for Games - Product Description
PlayerWON's Rewarded Video is an engagement and monetization platform specifically designed for Free-to-Play (F2P) console and PC games. It enables publishers and developers to integrate opt-in rewarded video advertisements directly into their games. By offering in-game rewards to players for watching ads, the platform aims to increase player engagement, improve retention rates, and drive higher in-game spending, ultimately boosting the lifetime value of players. The system is designed to provide a mutually beneficial exchange where players receive desirable in-game items or benefits, and developers generate revenue and enhance player metrics.
Pros
- PlayerWON's Rewarded Video drives lifetime value and in-game spending for F2P console and PC games
- It helps developers grow engagement, retention, and revenue by offering in-game rewards for watching ads
- The platform provides a non-intrusive monetization method that players can opt into, enhancing their experience while generating income for developers.
Cons
- The effectiveness of rewarded video heavily relies on the quality and relevance of the ads served, which can impact player experience if not managed well
- Developers must carefully balance the rewards offered to ensure they are compelling enough to encourage ad viewing without devaluing in-game economies
- Over-reliance on rewarded video as a primary monetization strategy could potentially alienate players who prefer an ad-free experience.
Alternatives
- Competitors in the in-game advertising and monetization space include AdMob by Google, Unity Ads, and ironSource, which also offer various ad formats including rewarded video for mobile and PC games
- Other alternatives for monetization in F2P games include in-app purchases (IAP) of virtual goods and cosmetics, season passes, and subscriptions
- Developers can also explore direct partnerships with brands for in-game sponsorships or product placements as an alternative revenue stream.
Company Updates
Latest Events at PlayerWON
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