Panorama Press : Market and Competitor Analysis

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Panorama Press is a full-service marketing agency based in Atlanta, Georgia, serving clients nationwide since 2004. They specialize in digital marketing solutions including SEO, website design, content marketing, social media marketing, PPC advertising, and email marketing. Their mission is to provide affordable and results-oriented marketing services to help small businesses succeed online.

Company : Panorama Press

Industry : Marketing and AdvertisingDigital MarketingSEO

Major Markets

United States

Canada

United Kingdom

Key Competitors

Lyfe Marketing

Thrive Internet Marketing Agency

Cardinal Digital Marketing

Panorama Press Key Value propositions

Local Visibility

Customized Strategies

Measurable Results

Affordable Solutions

Panorama Press Latest news

Panorama Press Marketing and Media

Google Partner Marketing Agency: Expert lead generation, SEO, Adwords, social media and web design in Atlanta, Woodstock, Acworth & Kennesaw.

Mobile Panorama Press – Just another WordPress site

Panorama Ranks Among Top B2B Service Providers on UpCity!

Panorama Marketing Group is thrilled to officially announce that we are a part of the UpCity community of top B2B service providers!

Panorama Press | LinkedIn

May 12, 2014 ... Using Sensory Marketing Techniques to Enhance Advertising - Panorama Press Marketing and Media. https://panoramapress.net · Like ...

Panorama Press SWOT Analysis

Strengths

Experienced team with over 19 years in the industryClient-focused approach with customized strategiesStrong local presence in Atlanta and surrounding areas

Weaknesses

Limited brand awareness outside of their primary service areaMay face challenges competing with larger national agenciesReliance on small to medium-sized businesses, a potentially vulnerable market segment

Opportunities

Expand their reach nationwide through digital marketing effortsDevelop specialized service packages for high-growth industriesLeverage client testimonials and case studies to attract new clients

Threats

Intense competition in the digital marketing industryRapid evolution of digital marketing trends and technologiesEconomic downturns impacting small business spending on marketing

Top Marketing Strategies for Panorama Press

Personalized User Onboarding

This strategy provides a tailored welcome experience for new clients, focusing on their specific needs and goals. This builds trust and increases engagement by demonstrating value from the start.

In-depth Buyer's Guide Creation

This strategy establishes Panorama Press as a thought leader and trusted advisor by providing valuable content that helps businesses make informed decisions. It positions the agency as a valuable resource, attracting potential clients.

Content-Specific Call-to-Action Optimization

This strategy ensures that each piece of content clearly guides users towards the desired action, whether it's scheduling a consultation or downloading a resource. This increases conversion rates by providing a clear path to engagement.

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Panorama Press User Persona

Name:

Emily Carter

Age :

32

Gender :

Female

Occupation :

Restaurant Owner

Industry :

Food and Beverage

Education :

Bachelor's Degree, Hospitality Management

Preferred platforms

GOALS

Increase brand awareness and foot traffic for her new restaurant in Atlanta by leveraging social media marketing and local SEO
Generate online orders and build a loyal customer base through targeted advertising campaigns and email marketing
Get featured in local publications and online food blogs to establish her restaurant's credibility and attract food enthusiasts.

Frustrations

Struggling to stand out from the crowded Atlanta restaurant scene and attract customers
Finding time to manage the restaurant's social media presence and create engaging content consistently
Seeing a low return on investment from previous marketing efforts due to a lack of targeted strategies.

Name:

Mark Johnson

Age :

45

Gender :

Male

Occupation :

Owner, HVAC Company

Industry :

Home Services

Education :

Associate's Degree, Business Administration

Preferred platforms

GOALS

Generate more leads and bookings for his HVAC company, particularly during peak seasons, through targeted online advertising and lead generation campaigns
Improve the company's online reputation and build trust with potential customers through positive reviews and testimonials
Expand his service area to new neighborhoods in the Atlanta metropolitan area and increase brand visibility.

Frustrations

Dealing with the seasonality of the HVAC business and fluctuating customer demand throughout the year
Competing with larger, more established HVAC companies with bigger marketing budgets
Managing customer inquiries and scheduling appointments efficiently while ensuring a positive customer experience.

Name:

Sarah Chen

Age :

28

Gender :

Female

Occupation :

Co-founder, E-commerce Startup

Industry :

Retail

Education :

Master's Degree, Marketing

Preferred platforms

GOALS

Increase website traffic and online sales for her eco-friendly clothing brand through search engine optimization (SEO), social media marketing, and influencer collaborations
Build a strong brand identity and engage with her target audience of environmentally conscious millennials and Gen Z
Expand her product line and scale her business nationwide while maintaining sustainable and ethical practices.

Frustrations

Facing challenges in driving organic traffic to her website and competing with larger online retailers
Managing a limited marketing budget effectively and measuring the ROI of different marketing channels
Staying up-to-date with the latest social media trends and algorithms to reach her target audience effectively.

Panorama Press Geographic and Demographic Insights

Geographic Insights: Panorama Press has a strong US focus with 90% of its target market located there, followed by Canada (3%) and the UK (2%).

Top Countries

United States
90%
Canada
3%
United Kingdom
2%
Australia
1.5%
Germany
1%

Demographic Insights: Panorama Press primarily targets users aged 25-44 (55%), slightly skewed towards males (55%).

Age Distribution

Gender Distribution

Panorama Press Socio-economic Profile

Household and Income Insights: The target audience comprises mainly households of 2-4 people (60%) with medium income levels (60%).

Educational and Employment Insights: Most users are business owners or employed full-time (70%) and have some college or university education (80%).

Households Size

Income Distribution

Education Level

Employment Status

Panorama Press Behavioral Insights

Interest-Based Insights: Target users show interest in local happenings, business networking, digital marketing, technology, the Atlanta community, small business resources, and the restaurant industry.

Technology and Social Media Usage: Users prefer Instagram and Facebook, primarily accessing content through desktops, followed by Android and iOS devices.

Interests

Local EventsBusiness NetworkingDigital Marketing TrendsTechnology NewsAtlanta CommunitySmall Business ResourcesRestaurant Industry

Device Breakdown

Social Media Usage

Panorama Press Top Competitors

Competitor	Estimated market share	Top domains
Lyfe Marketing	20%	Digital Marketing, SEO, Social Media Marketing
Thrive Internet Marketing Agency	18%	SEO, Web Design, Pay-Per-Click
Cardinal Digital Marketing	15%	Digital Strategy, Paid Advertising, Content Marketing

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