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Executive Summary
Panorama Press is a full-service marketing agency based in Atlanta, Georgia, serving clients nationwide since 2004. They specialize in digital marketing solutions including SEO, website design, content marketing, social media marketing, PPC advertising, and email marketing. Their mission is to provide affordable and results-oriented marketing services to help small businesses succeed online.
Industries
Major Markets
United States
Canada
United KingdomPanorama Press Top Products
Brand Positioning
Customer Sentiments
Panorama Press Key Value Propositions
Panorama Press SWOT Analysis
Strengths
Experienced team with over 19 years in the industry
Client-focused approach with customized strategies
Strong local presence in Atlanta and surrounding areas
Weaknesses
Limited brand awareness outside of their primary service area
May face challenges competing with larger national agencies
Reliance on small to medium-sized businesses, a potentially vulnerable market segment
Opportunities
Expand their reach nationwide through digital marketing efforts
Develop specialized service packages for high-growth industries
Leverage client testimonials and case studies to attract new clients
Threats
Intense competition in the digital marketing industry
Rapid evolution of digital marketing trends and technologies
Economic downturns impacting small business spending on marketing
Panorama Press operates in the Marketing and Advertising industry, specializing in digital marketing solutions. Their services span various domains, including Search Engine Optimization (SEO), Pay-Per-Click (PPC) Advertising, Social Media Marketing, Email Marketing, Content Marketing, and Website Design and Development.
Market Growth Stage
Pace of Market Growth
Panorama Press Target Audience
Geographic Insights
Panorama Press has a strong US focus with 90% of its target market located there, followed by Canada (3%) and the UK (2%).
Top Countries
United States
90% market share
Canada
3% market share
United Kingdom
2% market share
Australia
1.5% market share
Germany
1% market share
Panorama Press Audience Segments
Panorama Press primarily targets small businesses looking to enhance their online presence and attract more customers. They cater to a diverse range of industries, evidenced by their client portfolio and specialized marketing packages. Their services seem particularly appealing to businesses seeking local visibility and engagement.
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Panorama Press
Personalized User Onboarding
This strategy provides a tailored welcome experience for new clients, focusing on their specific needs and goals. This builds trust and increases engagement by demonstrating value from the start.
Learn moreIn-depth Buyer's Guide Creation
This strategy establishes Panorama Press as a thought leader and trusted advisor by providing valuable content that helps businesses make informed decisions. It positions the agency as a valuable resource, attracting potential clients.
Learn moreContent-Specific Call-to-Action Optimization
This strategy ensures that each piece of content clearly guides users towards the desired action, whether it's scheduling a consultation or downloading a resource. This increases conversion rates by providing a clear path to engagement.
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