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Panorama Press Target Audience

The target audience for Panorama Press is primarily authors across various genres who are seeking professional marketing and publicity services for their books. This encompasses fiction and non-fiction authors, including those writing memoirs, literary fiction, historical fiction, thrillers, fantasy, self-help, business, and more. Specifically, they target authors who are serious about their craft and the success of their book, understanding that professional promotion is crucial. They are likely authors who have completed their manuscript and are either preparing for publication (traditional or self-published) or have recently published and need a boost in visibility. Geographically, while not explicitly stated, the nature of book marketing suggests a global reach, but a strong focus would likely be on English-speaking markets like the US, UK, Canada, and Australia, where major media outlets and book markets reside. They also target independent publishers who require outsourced publicity services for their authors or catalogs.

User Segments

Age: 32

Gender: Female

Occupation: Fiction Author

Education: Master's Degree, Creative Writing

Age: 40

Gender: Male

Occupation: Non-Fiction Author

Education: Bachelor's Degree, Journalism

Age: 28

Gender: Female

Occupation: Memoirist

Education: Bachelor's Degree, English Literature

Amelia Clarke

Amelia Clarke

Age: 32
Gender: Female
Occupation: Fiction Author
Education: Master's Degree, Creative Writing
Industry: Writing
Channels: LinkedInXInstagram

Goals

  • To successfully launch her debut novel to a wide readership and gain critical acclaim
  • To build a strong author brand and connect with her target audience effectively
  • To secure media features and reviews to boost her book's visibility and sales.

Pain Points

  • Lack of knowledge and connections in the publishing and media industries
  • Overwhelmed by the complexities of book marketing and publicity tasks
  • Difficulty in standing out in a highly competitive book market with limited resources.

Panorama Press Geographic Distribution

Focus primarily on English-speaking markets, with the US and UK leading in user percentage, followed by Canada, Australia, and India.

Top Countries

United States flag

United States

45.5%
United Kingdom flag

United Kingdom

25.5%
Canada flag

Canada

10%
Australia flag

Australia

8%
India flag

India

3%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users are primarily from 3-4 person households, with a significant majority in medium to high-income brackets.

Employment Status

Income Distribution

Education Level

Panorama Press Behavior Analysis

Behavior Profile

LinkedIn
Reading
Creative Writing
Literature
YouTube
Facebook
Professional Development
Self-Improvement
Desktop Usage
Twitter
Current Events
Arts & Culture
Media Outreach
Book Reviews
Online Promotion
Strategic Planning
Author Interviews
Digital Marketing
Brand Positioning

Device Breakdown

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