GOALS

• Identify and effectively reach a highly engaged and valuable target audience of young gamers through non-intrusive advertising methods
• Measure the impact of her advertising campaigns with detailed metrics and insights to optimize future campaigns and demonstrate ROI to her clients
• Stay ahead of the curve in the ever-evolving advertising landscape by leveraging innovative platforms and technologies like PlayerWON that cater to changing consumer behavior.

Frustrations

• Dealing with declining engagement rates on traditional advertising channels as younger audiences become increasingly resistant to intrusive ads
• Facing difficulty in accurately measuring the effectiveness of her campaigns and attributing results to specific marketing efforts
• Finding it challenging to connect with and engage Gen Z and millennial audiences who are bombarded with advertising messages across multiple platforms.

GOALS

• Monetize his free-to-play game effectively without alienating players by implementing non-intrusive, rewarded video ads that enhance the user experience
• Increase player engagement and retention by providing valuable rewards and incentives for watching ads, leading to a more sustainable player base
• Build a strong and positive reputation for his game within the gaming community by prioritizing player satisfaction and avoiding predatory monetization practices.

Frustrations

• Struggling to find a balance between monetizing his game and maintaining a positive player experience, as intrusive ads can drive players away
• Facing difficulty in acquiring new players and retaining existing ones in a highly competitive mobile gaming market
• Feeling pressured to constantly update and add new content to his game to keep players engaged, which can be a drain on resources and development time.